Brand Tone

Authentic & Transparent, Healthy & Natural, Friendly & Approachable, Passionate & Committed, Inspiring & Positive

Brand Values

• •Quality
• •Sustainability & Environmental Responsibility
• •Health & Wellbeing
• •Transparency & Truth
• •Tradition & Origin
• •Community

Best Practices

• •Always align copy with Verival's core values: quality, sustainability, health, transparency, and Tyrolean origin. Ensure messaging consistently reflects these principles.
• •Use 'organic' and 'natural' keywords authentically and frequently, reinforcing the brand's primary differentiator. Explain what organic means for Verival (e.g., 'grown without synthetic pesticides,' 'supporting biodiversity').
• •Write as if you're talking to a friend who cares about good food and a healthy planet. Let the passion for their products and mission shine through. Use warm, inviting language.
• •Share information about the benefits of organic ingredients, sustainable practices, or tips for a healthy breakfast. Inspire customers to make positive choices.
• •Ensure the language used complements the visual identity (natural, clean, Alpine-inspired). Use storytelling to connect the products with their Tyrolean roots and the people behind the brand.

Social Perception

High-Quality & Premium, Healthy Choice, Trustworthy & Ethical, Enjoyable & Tasty, Associated with a Healthy, Sporty Lifestyle, Slightly Higher Price Point

Copy Examples

• •Start your day the Tyrolean way! ☀️ Our organic muesli, crafted with love in the Austrian Alps, is packed with 100% natural goodness to fuel your adventures. What’s in your breakfast bowl today? #VerivalBio #OrganicBreakfast #HealthyStart #MadeInAustria #RealFood
• •Cold mornings call for a warm, wholesome breakfast. 🥰 Discover Verival’s range of organic porridges – from fruity to protein-packed, all made with the finest sustainably sourced ingredients. Find your favorite and feel the Alpine goodness! #Verival #OrganicPorridge #SustainableLiving #BreakfastInspo #Tyrol
• •Taste the Truth of Nature. Verival: 100% Organic Breakfast from the Heart of Tyrol. Pure Ingredients, Pure Joy. [Shop Now]
• •DIY Energy Boost! ✨ Whip up these easy no-bake granola bars using our Berry Crunchy. Healthy, organic, and seriously yummy! Recipe in bio! #VerivalRecipe #OrganicSnacks #HealthyTreats #DIYBreakfast #Verival
• •At Verival, we believe a better breakfast makes a better day. That’s why we pour our passion for organic farming and Tyrolean quality into every pack. Discover our latest seasonal blend and taste the difference that real, sustainable ingredients make. [Explore New Arrivals]