Brand Tone

stylish, contemporary, and confident

Brand Values

• •Quality and Timelessness
• •Effortless Style
• •Modern Femininity
• •Comfort and Performance
• •New Zealand Origin

Best Practices

• •Emphasize Timelessness over Fleeting Trends: Focus on the lasting quality and style of the garments.
• •Highlight Effortless Sophistication: Use language that conveys ease, comfort, and chic style.
• •Speak to the Modern Woman: Address her desire for clothing that is both stylish and practical for her lifestyle.
• •Showcase Quality and Origin: Mention the New Zealand design and commitment to quality materials where appropriate.
• •Maintain a Confident and Inspirational Voice: Encourage customers to express their individuality through Verge clothing.

Social Perception

Verge is generally perceived as a reputable New Zealand fashion label, particularly known for its stylish and comfortable "Acrobat" pants.

Copy Examples

• •Discover the essence of modern style. Verge Collection: Timeless pieces for your effortless life.
• •Beyond the trend. Beyond expectation. Experience the enduring quality and chic comfort of Verge.
• •Your wardrobe, elevated. Explore the latest from Verge and redefine your signature style.
• •Crafted for confidence. Designed for life. The Acrobat Pant by Verge – move beautifully.
• •From New Zealand to your closet – uncover the art of effortless dressing with Verge Collection.