Brand Tone

Traditional, community-oriented, humorous, and celebratory

Brand Values

• •Preservation of Tradition
• •Community Cohesion
• •Humor and Satire
• •Authenticity
• •Participation

Best Practices

• •Embrace the Dialect: Use local terms like "Fetzen," "Loavn," "austadeln," "Hoppala," and "Fåsching" consistently. This reinforces authenticity and creates a strong sense of place.
• •Prioritize Community: Always frame communications around the collective "we." Tag and thank other local organizations, feature community members in photos, and use inclusive language that speaks to all residents of Ebensee.
• •Balance Humor with Respect: While humor is central, it's important to maintain the "wink" in the eye. The satire should be sharp but never malicious. When calling for stories for the newspaper, for example, reinforcing that it's all in good fun is crucial.
• •Educate and Inform: Not everyone, especially tourists or younger generations, will know the deep meaning behind the traditions. Use posts to briefly explain the history of the "Fetzenzug" or the significance of the UNESCO recognition to add depth to the celebratory content.
• •Maintain a Consistent Visual Identity: Use high-quality, energetic photos and videos from the events. The vibrant colors of the "Fetzen," the craftsmanship of the masks, and the joyful crowds are powerful visual assets that instantly convey the brand's celebratory and traditional nature. The visual chaos of the "Fetzenzug" is a unique brand element.

Social Perception

Perceived very positively as a vital cultural institution in the Salzkammergut region, recognized as a cultural guardian, the heart of the community, and authentic and unique.

Copy Examples

• •Der Fåsching is wieda då! Bist du bereit? The countdown is on! Soon our streets will once again be filled with "Fetzen," music, and laughter. From the coronation of our Prince and Princess to the grand parades, we are celebrating tradition, community, and the joy of being from Ebensee. Check our full schedule (link in bio) and be part of the "fifth season"! #EbenseerFasching #Fetzenzug #UNESCOKulturerbe #Brauchtum #Salzkammergut
• •Willkommen beim Verein Ebenseer Fasching – Wo Tradition lebendig ist. For over a century, the Ebenseer Fasching has been the heart of our community's winter. As the proud keepers of a UNESCO Intangible Cultural Heritage, we invite you to experience a celebration like no other. Discover the story of the "Fetzen," the art of the "Loaven," and the biting humor of the "austadeln." Here, Fasching is more than a party; it's our identity.
• •Unsere Zeitungsfritzen haben Augen überall! 👀 Hast du ein lustiges Hoppala (mishap) von einem Mitbürger gehört? Schick uns eine DM! Absolute Anonymität garantiert. 😉 #Faschingszeitung #Austadeln #NurSpaß
• •Fehlt dir noch der richtige "Fetz"? Your perfect carnival outfit is waiting! Whether you want to be a traditional "Fetz," a princess, or a pirate, our costume archive has something for everyone. Dive into the fun and find your look for the most wonderful time of the year in Ebensee. Visit us on [Rental Dates]! #Kostümverleih #EbenseeVerkleidetSich
• •DANKE, Ebensee! The last notes of the "Fetzenmarsch" have faded, and the rags have been burned. What remains are incredible memories of a fantastic Fasching 2025. A huge thank you to every participant, volunteer, local business, our emergency services, and everyone who celebrated with us. After the Fasching is before the Fasching – see you in 2026! #Fasching2025 #DankeEbensee #Gemeinschaft