Brand Tone

Sophisticated & Elegant, Confident & Modern, Approachable & Encouraging, Passionate & Knowledgeable, Playful & Witty

Brand Values

• •Quality & Taste
• •Health & Wellbeing
• •Inclusivity & Choice
• •Sustainability & Natural Ingredients
• •Innovation & Transformation

Best Practices

• •Define and Document Your Tone of Voice: Create internal guidelines that clearly outline the brand's personality traits (e.g., sophisticated, confident, approachable, witty), target audience, and key messaging pillars. This ensures everyone creating content is aligned.
• •Speak the Language of Your Audience: Understand who you're talking to. Use language and references that resonate with their lifestyle and aspirations while staying true to the brand's sophisticated yet modern feel. For VE Refinery, this means acknowledging health consciousness, a desire for quality, and an interest in mindful living.
• •Highlight Values Consistently: Weave core brand values (quality, health, inclusivity, sustainability, innovation) into all communication. Whether it's a product description, social media post, or blog article, ensure these underlying principles are subtly or overtly present.
• •Balance Sophistication with Approachability: While VE Refinery offers luxury products, the tone should remain inviting and not alienating. Use clear, elegant language but avoid overly technical jargon. Infuse warmth and understanding, especially when addressing the choice to be alcohol-free.
• •Adapt Tone to the Platform, But Maintain Core Identity: While the fundamental tone remains consistent, allow for slight variations depending on the social media platform. For instance, TikTok might allow for more overt playfulness than LinkedIn, but the underlying sophistication and commitment to quality should still shine through.

Social Perception

Positive & Esteemed, Trendsetting & Modern, High-Quality & Luxurious, Trustworthy & Authentic, Empowering

Copy Examples

• •Headline: Elevate Your Evening. Zero Alcohol, Infinite Sophistication. Body: Discover the art of alcohol-free indulgence with VE Refinery. Our curated collection of premium non-alcoholic wines, spirits, and aperitifs offers all the complexity and enjoyment you deserve, without compromise. Because choosing well-being shouldn’t mean missing out. #VERefinery #SipSustainably #MindfulDrinking
• •Headline: Give AF About Your Mornings? So Do We. Body: Experience the joy of waking up refreshed and clear-headed. With VE Refinery’s exquisite alcohol-free selections, your nights are as rewarding as your days. Stylish, delicious, and always a good decision. Explore our range. [Link] #GiveAF #AlcoholFreeLifestyle #LuxuryDrinks
• •Headline: The Secret’s Out: Non-Alcoholic Just Got an Upgrade. Body: Forget what you thought you knew. VE Refinery is transforming the way Switzerland drinks with expertly crafted, natural, and award-winning alcohol-free beverages. Taste the future of celebration. #RefinedChoices #VeganDrinks #SwissExcellence
• •Headline: Your Table. Your Rules. Our Exquisite Alcohol-Free Options. Body: Hosting an event or simply enjoying a quiet night in? VE Refinery ensures every guest has a sophisticated choice. From sparkling Noughty to botanical spirits, find the perfect pour for any occasion. Cheers to choice! #CelebrateDifferently #NonAlcoholicPairing #VERefineryMoments
• •Headline: Join the Movement: Sip Smart, Live Fully. Body: The "sober curious" wave is here, and VE Refinery is leading the charge with delightful, adult non-alcoholic drinks. Embrace a lifestyle that’s vibrant, balanced, and unapologetically you. Discover your new favorite today. #SoberCurious #HealthyHedonism #DrinkWell