Brand Tone

Professional, Informative, Confident, Experienced, Helpful, Customer-Focused, Practical, Solution-Oriented

Brand Values

• •Quality & Durability
• •Aesthetics & Realism
• •Low Maintenance & Convenience
• •Customer Satisfaction
• •Versatility
• •Eco-Friendliness (for composite fencing)

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's tone (e.g., Professional, Confident, Helpful, Practical, Solution-Oriented) with examples of "do's and don'ts." This ensures everyone writing for the brand is aligned.
• •Focus on Benefits & Solutions: Consistently highlight how Verde/ERW products solve customer problems (e.g., saves time on maintenance, provides a durable play surface, enhances garden aesthetics, offers security).
• •Use Clear & Concise Language: Avoid overly technical jargon where possible, especially in customer-facing materials. Explain product features in terms of their practical advantages. Ensure information is easy to understand.
• •Maintain Professionalism: While being helpful, ensure the language remains professional and authoritative, reflecting the company's experience and the quality of its products. Proofread all copy meticulously.
• •Be Consistent Across All Channels: Whether it's a website description, a social media post, a brochure, or a customer service email, the underlying tone should be recognizably "Verde/ERW." Adapt the style slightly for the platform but keep the core tone intact.

Social Perception

Positive for product benefits, Quality dependent, Growing acceptance, Some environmental concerns, Trust in established providers.

Copy Examples

• •Transform Your Outdoor Space with Verde: Premium Artificial Grass & Fencing. Enjoy a stunning, low-maintenance garden year-round. Our expertly crafted Verde artificial grass offers a lush, natural look without the endless upkeep. Paired with our durable and stylish fencing solutions, create the perfect outdoor haven. Explore the range today.
• •Verde Artificial Grass: Beauty That Lasts, Naturally. Tired of mud, mowing, and mess? Discover the Verde difference. Our advanced artificial turf is designed for exceptional realism, durability, and a soft feel underfoot. Perfect for families, pets, and busy lives. Invest in a flawless lawn that stays green, whatever the weather.
• •Secure & Stylise with ERW Fencing Solutions. Define your property with ERW's robust and attractive fencing. From classic designs to modern composite options like Wessex® 'Verde' Evolved Fencing, we provide solutions that offer privacy, security, and lasting quality. Built to withstand the elements, engineered for your peace of mind.
• •The Smart Choice for Modern Landscaping: Verde by ERW. Why choose Verde? Decades of expertise, a commitment to quality, and a passion for creating beautiful, practical outdoor areas. Our artificial grass and fencing systems are manufactured for longevity and performance. Get a quote and experience the ERW standard.
• •Your Project, Our Priority: Expert Advice & Installation. Considering artificial grass or new fencing? The Verde & ERW team is here to help. From selecting the perfect product to professional installation, we ensure a seamless process and outstanding results. Contact us for a no-obligation consultation and let's bring your vision to life.