Brand Tone

Aspirational, Nostalgic, and Trustworthy

Brand Values

• •Exclusivity
• •Quality
• •Sustainability
• •Timelessness

Best Practices

• •Lead with the Story: Every piece has a past. Use evocative language to hint at its history and craftsmanship. Instead of just "blue dress," try "a classic 1960s sheath dress in midnight blue."
• •Emphasize the 'Why': Always connect the product back to the core values. Mention its uniqueness, its sustainable nature, or its superior quality in your descriptions. This reinforces the brand's purpose.
• •Use a Warm and Knowledgeable Tone: Write as if you are a trusted friend who is an expert in vintage. Be enthusiastic and descriptive, but also clear and honest about the condition and details of each garment.
• •Highlight the Exclusivity: Use words like "one-of-a-kind," "only one available," and "a unique find" to create a sense of urgency and specialness. This is a key differentiator from mass-market retail.
• •Focus on the Feeling, Not Just the Fabric: Sell the confidence, individuality, and nostalgia that comes with wearing a vintage piece. The copy should inspire customers to imagine themselves wearing the clothes and embodying the timeless style they represent.

Social Perception

Trusted Curator of High-Quality, Unique Finds

Copy Examples

• •Channel the free spirit of the '70s. This hand-picked floral dream is more than a dress—it's a story waiting for its next chapter. Crafted with a quality you can feel, it’s a one-of-a-kind piece for a one-of-a-kind soul. Tap to make it yours. #VintageFashion #70sStyle #SustainableStyle
• •Tired of fast fashion? Choose clothes with character. At Verbena Vintage, we curate timeless pieces that are built to last. Wear a piece of history and make a conscious choice for the planet. Explore our new arrivals—link in bio. #SlowFashion #VintageClothing #EcoFriendly
• •The Autumn Collection has arrived. Discover rich textures, timeless silhouettes, and the unparalleled quality of true vintage. Each piece is unique, selected with care just for you. Shop now before they're gone forever.
• •Watch this 80s blazer go from forgotten to unforgettable. ✨ We give timeless pieces the love they deserve so they're ready for a new life with you. #VintageRestoration #FashionFlip #80sFashion
• •Subject: A Secret Just For You... | Our latest vintage drop is here. From Spanish-made blazers to delicate silk blouses, we've unearthed some incredible treasures this week. As a member of our community, you get first look. Find your next forever piece.