Brand Tone

Warm, Caring, and Celebratory

Brand Values

• •Personalization & Uniqueness: Offering products that can be customized to create unique gifts.
• •Quality & Craftsmanship: Highlighting the use of high-quality materials and meticulous attention to detail.
• •Family & Connection: Founded by three sisters and focusing on products that celebrate family milestones and connections.
• •Customer Satisfaction, Safety, & Wellbeing: Stated directly in their "About Us" as a key concern.
• •Innovation: Aiming to meet the demand for innovative baby products.

Best Practices

• •Emphasize Emotional Connection: Use words that evoke feelings of love, warmth, joy, and tenderness. Focus on the experience and memories the products help create, not just the products themselves.
• •Highlight Personalization: Consistently remind the audience that products can be customized to make them unique and special. Use phrases like "Made just for you," "Your special touch," or "Uniquely theirs."
• •Use Gentle and Evocative Language: Opt for soft, descriptive words. For example, instead of just "soft blanket," try "cuddle-soft," "gentle-on-skin," or "snuggly warm."
• •Maintain a Celebratory and Positive Voice: Frame product descriptions and social media posts around celebrations, milestones, and the joy of giving and receiving.
• •Showcase the "Made with Care" Aspect: Subtly weave in the brand's commitment to quality and attention to detail, reinforcing the value and thoughtfulness behind each item. Mentioning the family-founded aspect can also enhance this.

Social Perception

provider of charming, high-quality, and personalized gifts for babies and young children

Copy Examples

• •Celebrate your little one's arrival with a touch of Vera Plush magic. Our personalized bunnies are more than a gift; they're a hug that lasts a lifetime.
• •From tiny hands to cherished keepsakes. Discover beautifully crafted, personalized treasures at Vera Plush, made with love by our family for yours.
• •Every stitch tells a story of joy. Wrap your precious bundle in the softest, personalized blankets from Vera Plush – where memories are made.
• •Looking for that perfect, heartwarming gift? Vera Plush offers uniquely personalized items that light up little faces and warm loving hearts. Create yours today!
• •Milestones made memorable. Vera Plush helps you celebrate every precious moment with personalized gifts that are as unique and special as your little star.