Brand Tone

aspirational, confident, stylish, and culturally appreciative. It's also empowering and personal

Brand Values

• •Quality and Craftsmanship: Emphasis on high-quality, luxury Colombian swimwear and artisanal workmanship.
• •Social Responsibility: Partnering with brands that have social responsibility projects, such as employing women in prison.
• •Authenticity and Colombian Heritage: Promoting and giving visibility to Colombian designers and their artistry.
• •Empowerment and Confidence: Helping women feel beautiful and confident in their swimwear, regardless of scars or insecurities, inspired by the founder's personal journey.
• •Curated Selection & Unique Designs: Offering a carefully selected range of unique and fabulous swimwear that stands out.

Best Practices

• •Emphasize Storytelling: Share the narratives behind the Colombian designers, their craft, and the inspiration for their collections. Highlight the founder's journey.
• •Use Evocative Language: Incorporate words that convey luxury, vibrancy, confidence, and the beauty of Colombian culture (e.g., radiant, artistry, handcrafted, allure, vibrant).
• •Highlight Exclusivity and Curation: Remind customers that they are shopping a carefully selected collection of unique pieces.
• •Maintain a Confident and Empowering Voice: Speak to the customer's desire to feel good and express their individual style.
• •Visually Align: Ensure that the tone of the copy is consistently reflected in the brand's imagery across all platforms – vibrant, stylish, and high-quality.

Social Perception

Veranera is generally perceived as a platform for discovering and purchasing high-end Colombian swimwear. It's seen as a brand that values design, quality, and the stories behind the brands it curates. The association with social responsibility adds a positive dimension to its perception. Customers likely see it as a source for unique, fashionable swimwear that isn't mass-market.

Copy Examples

• •Dive into Colombian artistry. Discover swimwear that tells a story of vibrant culture and meticulous craftsmanship. #VeraneraSwimwear #ColombianDesign
• •Unleash your inner sunshine. Our curated collection of luxury swimwear is designed to make you feel as radiant as a Colombian sunrise. #LuxurySwim #FeelConfident
• •More than just a bikini, it's a statement. Embrace bold designs and exceptional quality, handcrafted with passion in Colombia. #ShopVeranera #SustainableStyle
• •From the heart of Colombia to your wardrobe. Experience the unique allure of swimwear that’s ethically made and exquisitely designed. #ColombianMade #EthicalFashion
• •Find your perfect silhouette. Celebrate your unique beauty with swimwear that blends luxurious comfort and unforgettable Colombian style. #VeraneraWoman #BeachConfidence