Brand Tone

Informative, Helpful, Family-Oriented, Welcoming, Quality-Driven, Confident, Modern, Aspirational, Customer-Centric, Accessible

Brand Values

• •Family Focus
• •Superior Quality
• •Customer Satisfaction
• •Enhanced Modern Living
• •Reliability and Trust

Best Practices

• •Always Emphasize Family and Lifestyle Benefits: Frame product features in terms of how they enhance family life, create memories, or improve daily living, aligning with the core value.
• •Highlight Quality and Durability with Confidence: Use strong, assured language when discussing materials, construction, and performance (e.g., "superior quality," "utmost performance," "award-winning").
• •Maintain a Helpful and Informative Stance: Provide genuine advice, tips, and insights in product descriptions, blog content, and social media posts, positioning the brand as an expert resource.
• •Adopt a Warm, Welcoming, and Accessible Voice: Ensure communication is friendly and approachable across all channels, from website copy to customer service interactions via chat or phone.
• •Showcase Modernity and Aspiration Visually and Textually: Use high-quality imagery of contemporary settings and language that inspires customers to envision an enhanced, stylish outdoor living space.

Social Perception

Perceived as a premium provider of stylish and durable outdoor living solutions. Knowledgeable and helpful, particularly to customers looking to invest in significant home improvements. The emphasis on family and quality resonates well with homeowners. Modern aesthetic.

Copy Examples

• •Headline: Create Your Family’s Favourite Outdoor Room. Body: Imagine more space for laughter, more moments together. Our award-winning pergolas and verandas are designed for superior quality and your family’s lifestyle. Explore the Blakesley’s collection today. (Reflects: Family-Oriented, Quality-Driven, Aspirational)
• •Headline: Modern Living, Extended Outdoors. Body: Blakesley’s glass rooms and contemporary garden furniture seamlessly blend your indoor comfort with the beauty of your garden. Experience the difference quality design makes. Free delivery on all orders. (Reflects: Modern, Quality-Driven, Customer-Centric)
• •Headline: Not Just a Pergola, It's an Upgrade to Your Life. Body: From quiet morning coffees to vibrant evening gatherings, our Nova Titan Aluminium Pergolas offer the perfect setting. Durable, stylish, and built to perform. Let us help you choose yours. Chat with our experts! (Reflects: Aspirational, Quality-Driven, Helpful, Informative)
• •Headline: Quality That Lasts, Memories That Grow. Body: At Blakesley’s, we believe in furniture that stands the test of time and family life. Discover our range of firepit tables and outdoor seating, crafted for lasting enjoyment and countless shared moments. (Reflects: Family-Oriented, Quality-Driven, Assuring)
• •Headline: Your Dream Garden Space, Made Easy. Body: With over 5,000 successful deliveries, Blakesley’s makes transforming your outdoor area simple. From expert advice to our two-man delivery teams, we’re here for you. What will you create? (Reflects: Customer-Centric, Reliable, Informative)