Brand Tone

Whimsical & Playful, Edgy & Unconventional, Artistic & Sculptural, Personal & Intimate, Mystical & Magical, Authentic & Quirky

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Storytelling
• •Authenticity
• •Connection
• •Craftsmanship
• •Eco-consciousness

Best Practices

• •Embrace the Founder's Voice: Vera Balyura's unique personality is central. The copy should reflect her blend of artistry, whimsy, edge, and personal storytelling.
• •Tell a Story (Even a Tiny One): Frame products not just as items, but as characters, companions, or catalysts for adventure. Highlight the inspiration behind designs.
• •Balance Whimsy with Artistry: The playful names and concepts should be backed by language that also conveys the craftsmanship and sculptural quality of the pieces.
• •Engage with a Personal Touch: Use direct, conversational language. Ask questions. Share behind-the-scenes moments. Respond to DMs and comments with the brand's distinct personality.
• •Be Unapologetically Niche: Don't try to appeal to everyone. The brand's strength lies in its unique, sometimes unconventional, appeal. The copy should reflect this confidence in its distinct identity.

Social Perception

VERAMEAT is perceived as a source of unique, statement jewelry that allows for self-expression. The designs are seen as creative, artistic, and conversation starters. The founder's personality is a strong part of the brand's appeal.

Copy Examples

• •Instagram Post (New Product): "Unearth your inner weirdling. Our new [Creature/Object] Ring just crawled out of the NYC studio, ready to whisper strange adventures to its new owner. Hand-carved, soul-infused. #VerameatMagic #WearYourStory"
• •Website Product Description (for an edgy piece): "This isn't your grandma's locket (unless she was a total badass). The [Product Name] is a tiny rebellion you can wear, a sculptural whisper of defiance and intricate artistry. Handcrafted in NYC from recycled silver, because even renegades care."
• •Email Subject Line (Sale): "Psst... Your Next Lucky Charm is Calling (and it's on sale!) ✨"
• •TikTok Video Concept Caption: "Day in the life: turning strange dreams & NYC grit into shiny talismans. What should I carve next? #Verameat #HandmadeJewelry #ArtistLife #NYCDCsigner"
• •Brand Story Snippet (About Page/Social): "VERAMEAT isn't just jewelry; it's a fragment of a story, a piece of art born from a love of the wonderfully odd. Founded by Vera Balyura, each piece is a tiny sculpture meant to travel with you, inspire your adventures, and let your unique magic shine."