Brand Tone

Aspirational, whimsical, and nature-inspired, evoking a sense of creative, carefree living with a touch of vintage charm. The language is descriptive, artistic, unique, friendly, passionate, and dedicated to distinctive products.

Brand Values

• •Creativity and Uniqueness
• •Quality and Craftsmanship
• •Ethical Responsibility
• •Inspiration from Nature and Vintage Aesthetics
• •Customer-Centricity

Best Practices

• •Embrace Whimsical Language: Use descriptive, slightly playful, and imaginative words. Think "charming," "quirky," "treasure," "enchanted," and "story." This reinforces the brand's creative and unique identity.
• •Tell a Story: Frame product descriptions and marketing content around a narrative. Where did the inspiration come from? What feeling does the piece evoke? Storytelling connects emotionally with the target audience.
• •Highlight the 'Why': Consistently communicate the brand's values. Mention the in-house design process, the limited-edition nature of the products, and the ethical commitments. This builds a brand identity beyond just the products themselves.
• •Stay Nature-Focused and Vintage-Inspired: Ensure that visual branding and copy consistently draw from themes of nature, animals, and vintage aesthetics. This creates a cohesive and recognizable brand world.
• •Maintain a Personal and Passionate Voice: Write as if you are sharing a beloved creation. Phrases like "designed by us for our customers" and "a love of beautiful pieces" foster a connection with the audience, making the brand feel more personal and less corporate.

Social Perception

The brand is perceived as a source for quirky, collectible, and charming accessories. The target customer appreciates art, individuality, and is drawn to bohemian and vintage-inspired fashion, though broad social perception is hard to gauge due to limited public data.

Copy Examples

• •Unleash your inner storyteller. Our latest collection, inspired by enchanted forests and vintage heirlooms, is here. Each piece is designed in our Melbourne studio to add a touch of magic to your everyday. Discover jewelry with a soul.
• •Artistry you can wear. We've partnered with local creators to bring you a truly unique, hand-painted collection. Limited edition and full of character—just like you. Own a piece of wearable art.
• •More than just an accessory, it's a statement. Our pieces are crafted with love, inspired by nature's charm and a touch of retro whimsy. What story will you tell today? #VeraChan #BohemianStyle #VintageInspired
• •Style with substance. We believe in beauty that gives back. With every piece you purchase, you're supporting our commitment to ethical practices and charitable initiatives in the communities that help create our collections. Look good, do good.
• •Adorn yourself in the spirit of the season. From whimsical animal brooches to nature-inspired designs, find the perfect piece to complement your unique style. Limited edition treasures are waiting.