Brand Tone

warm, inviting, and mindful, with a professional and trustworthy dimension for tradition and expertise.

Brand Values

• •Quality and Authenticity
• •Wellness and Joy
• •Sustainability and Fair Trade
• •Community and Connection
• •Female Empowerment

Best Practices

• •Lead with Emotion and Experience: Always start by tapping into the feeling you want the customer to experience – calmness, warmth, rejuvenation, connection. Use sensory language that evokes the aroma and taste of the tea.
• •Emphasize "Small Batch" and "Finest Ingredients": Consistently reinforce the brand's commitment to quality. These phrases justify the premium nature of the product and build trust.
• •Tell the Story of Wellness: For every wellness blend, clearly and gently explain its purpose and the benefits of its ingredients. Mentioning collaborations with experts like naturopathic doctors can enhance credibility.
• •Incorporate the "Why": Remind your audience of the brand's values. Weave in mentions of being a female-owned, local business that cares about sustainability and fair trade. This builds a deeper connection with conscious consumers.
• •Maintain a Warm and Inclusive Voice: Address your audience directly using "you" and "your." Pose gentle questions and offer tea as a solution or a companion for life's moments, both big and small. The tone should always feel like a warm invitation.

Social Perception

Overwhelmingly positive; perceived as a high-quality, trustworthy, and caring brand that delivers on its promise of flavorful and beneficial teas. Customers praise rich taste and excellent customer service. Seen as traditional, wellness-focused, and credible due to expert collaborations.

Copy Examples

• •In the midst of chaos, find your calm. Our new 'Serenity Now' blend is a gentle embrace in a cup, crafted with chamomile and lavender to quiet your mind and soothe your spirit. Your daily ritual of peace awaits.
• •Rediscover a timeless tradition. Our single-origin Assam black tea is bold, rich, and full-bodied - the perfect companion for your morning reflections or afternoon conversations. Taste the heritage in every sip.
• •Feeling out of balance? Our 'Hormone Harmony' blend, created with a naturopathic doctor, is here to support you. Made with organic raspberry leaf and spearmint, it's a delicious way to care for your body from the inside out. #WellnessJourney #HerbalTea #SelfCare
• •More than just tea, it's a wish for your well-being. We pour our hearts into every small-batch blend, sourcing only the finest, sustainable ingredients to bring you moments of joy and connection. Lovable teas, made with love.
• •Tired of bland, dusty tea bags? Experience the vibrant, soulful flavors of Venya Teas. Handcrafted in small batches in Toronto, our loose-leaf blends are a daily luxury you deserve. Discover your new favorite ritual today.