Brand Tone

Friendly, aspirational, trendy, passionate, possibly playful or chic

Brand Values

• •Style/Fashion-forwardness
• •Quality
• •Self-expression/Individuality
• •Joy/Positivity
• •Accessibility/Inclusivity
• •Sustainability
• •Ethical Production

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality, core message, do's and don'ts for language, and specific vocabulary.
• •Know Your Audience Deeply: Understand their language, what resonates with them, their aspirations, and how they communicate.
• •Use Consistent Language & Terminology: If you call your customers 'Loyla Lovers' or refer to a specific style as 'iconic,' use these terms consistently.
• •Read Aloud & Review: Before publishing, read your copy aloud. Does it sound like your brand? Is it engaging and clear?
• •Train Your Team & Provide Examples: Ensure anyone writing for the brand understands the tone. Provide them with good and bad examples of copy to illustrate the desired voice.

Social Perception

Seen as trendy, stylish, good quality, relatable, inspiring, or offering desirable products.

Copy Examples

• •✨ OBSESSED is an understatement! ✨ Our new [Product Name] just dropped and it's everything you've dreamed of and more. Perfect for [Occasion/Use]. Tap to shop your new love! #amoloyla #newcollection #musthave #fashiongram #styleinspo
• •Weekend vibes loading! 💖 Which Loyla piece are you rocking today? Tag us @amoloyla for a chance to be featured! #loylastyle #ootd #weekendfashion #communitylove
• •Meet your new wardrobe hero: the [Product Name]. Crafted with [Material/Feature] and designed to make you feel incredible, this piece blends timeless style with a modern twist. Effortlessly chic, endlessly versatile. Add a touch of Loyla love to your everyday.
• •💖 You Deserve This: A Special Treat from Loyla! 💖 Email Body Snippet: Hey fashion lover! We know you've got amazing taste, which is why we think you'll adore our latest [Product Category] arrivals. Plus, here's a little something to make you smile...
• •Fall in love with fashion ✨ Curated styles to express your unique spark. Tag @amoloyla to share your #loylamoments 🛍️ Shop our latest obsessions 👇 [Link to website]