Brand Tone

Modern, tech-savvy, professional, secure, aspirational, and stylish.

Brand Values

• •Innovation and Practicality
• •Security
• •Quality and Style
• •National Pride

Best Practices

• •Lead with Technology, Support with Style: Always highlight the innovative features (tracking, RFID) first, as this is the primary differentiator. Follow up by describing the aesthetic benefits (minimalist design, quality materials) to create a complete picture of value.
• •Emphasize "Peace of Mind": Use language that speaks to the emotional benefit of the product. Words like "tranquilidad" (peace of mind), "seguridad" (security), "control," and "sin preocupaciones" (worry-free) should be central to the messaging.
• •Maintain a Professional and Clean Tone: Avoid overly casual slang or humor. The tone should mirror the product's sleek and modern design—concise, confident, and intelligent.
• •Incorporate "Colombian Brand" Where Relevant: Mentioning the brand's origin can build a connection with the local market and create a unique selling proposition. This can be used subtly in the brand story or more directly in targeted campaigns.
• •Focus on the "Why," Not Just the "What": Instead of just listing features, explain the problems they solve. For example, instead of saying "It has RFID blocking," say "Protect your financial information from digital theft with our RFID blocking technology."

Social Perception

The social perception is largely undefined due to a lack of customer reviews, social media presence, and news mentions. It is currently limited to the brand's self-presentation on its website, with a cautious neutral-to-positive technical evaluation from third-party sites.

Copy Examples

• •Your world, safer. Discover the smart wallet that keeps up with you. Global tracking and RFID protection in a flawless design.
• •More than a wallet, it's your personal assistant. The Venu C combines high-quality vegan leather with undetectable tracking technology. Forget the panic of losing your cards and cash; with Venutti, control is always in your pocket.
• •Subject: Still using a wallet from the last century? Hi [Name], Technology has simplified your life in every way, why should your wallet be the exception? Make the leap to peace of mind with our smart wallets. Design, security, and the certainty that you'll never leave anything behind again. Explore the collection and modernize your day-to-day.
• •Minimalism on the outside, intelligence on the inside. Our wallets with RFID blocking and GPS tracking are the ultimate accessory for the modern man. Made in Colombia. #Venutti #SmartWallet #SecurityAndStyle
• •We were born in Colombia with a simple idea: the objects you use every day should make your life easier. That's why we merge cutting-edge design with intuitive technology. Every Venutti wallet is a promise of security, style, and, above all, practicality.