Brand Tone

Intense & Powerful, Motivational & Aspirational, Professional & Authentic, Confident & Assertive, Slightly Edgy & Modern

Brand Values

• •Performance & Excellence
• •Authenticity & Heritage
• •Discipline & Resilience
• •Innovation & Quality
• •Strength & Power
• •Community & Respect

Best Practices

• •Embrace Active & Strong Verbs
• •Speak the Language of the Sport
• •Focus on Transformation & Aspiration
• •Maintain an Aura of Confidence & Authority
• •Visual-Verbal Cohesion

Social Perception

Established Leader, Associated with Professionals, Premium Quality (with a price to match), Stylish & Modern, Authentic to the Sport, Customer Service & Regional Variations

Copy Examples

• •Unleash precision. Command power. The new [Glove Model Name] is engineered for warriors who demand nothing less than dominance. Feel the impact. Secure your victory.
• •The grind doesn’t whisper, it roars. Fuel your fire with the gear built for champions. Every session, every strike, closer to your legend. #VenumFight #TrainHardFightEasy
• •Chosen by the elite. Crafted for the relentless. Venum: The Official Outfitting Partner of the UFC. Wear the mark of a fighter.
• •Beyond the octagon, within the heart. We are a brotherhood of fighters, bound by sweat and sacrifice. What are you fighting for today? #VenumFamily #WarriorSpirit
• •Engineered for battle. Our [Rashguard Name] rashguard with [Specific Technology] technology offers unparalleled mobility and thermal regulation, keeping you focused when the pressure mounts. Stay agile. Stay lethal.