Tono de Marca

aspirational, chic, and encouraging

Valores de Marca

• •Empowerment and Self-Expression
• •Family and Faith
• •Curated Style and Quality
• •Creativity and Inspiration

Mejores Prácticas

• •Lead with Empowerment: Frame all copy, from product descriptions to social media captions, around the core value of making the customer feel confident and empowered. Use active, inspiring verbs and positive language.
• •Embrace the "Curated" Feel: Use words like "curated," "hand-picked," "selected," and "collection" to reinforce the idea that each item is special. This elevates the brand above being just another clothing store.
• •Tell the Story: Weave the brand's story and values into the copy. Mention the family history or the inspiration behind a collection (like the Amalfi Coast) to create a deeper connection with the audience.
• •Maintain a Chic & Clean Aesthetic: Ensure the copy's tone matches the visual identity. Avoid overly casual slang or excessive emojis to maintain the sophisticated, modern feel. The tone should be warm and encouraging, but always polished.
• •Speak Directly to "Her": Write as if speaking to a single, modern woman. Use "you" and "your" to make the copy feel personal and direct, creating a one-on-one conversation that builds a loyal community around the brand.

Percepción Social

The target audience perceives the brand as a source for trendy, chic, and feminine apparel for the "modern woman." The aesthetic is consistent and appeals to consumers seeking stylish, ready-to-wear outfits for various occasions.

Ejemplos de Copy

• •Define your own sunshine. ☀️ Our new Dolce Fiore Midi Dress has arrived to bring effortless elegance to your summer days. Crafted for confidence, designed for you. Tap to shop your new favorite look. #VentitreStyle #SummerDress #ModernFeminine
• •More Than an Outfit. It's a Feeling. Discover curated styles that celebrate your unique spark. Shop the Summer Collection.
• •An Outfit for Every Story You Have to Tell 📖
• •Your Wardrobe is Waiting for an Upgrade. At Ventitré, we believe style is a form of self-expression. That's why we curate collections of chic, quality, and affordable pieces designed to make you feel like your best self. From workday power to weekend grace, find the look that speaks your language. Shop now for free shipping on orders over $100!
• •Meet the blazer that does it all. Designed for the woman who leads with confidence, its sharp tailoring and modern silhouette transition seamlessly from boardroom meetings to evening cocktails. This isn't just a piece of clothing; it's your new armor of self-expression. Pair it with your favorite denim for a casual-chic look or drape it over a dress for elevated elegance.