Brand Tone

authentic, passionate, and environmentally conscious

Brand Values

• •Artisanship
• •Responsibility (Environmental and Social)
• •Adventure
• •Sustainability
• •Storytelling

Best Practices

• •Emphasize Heritage and Story: Always weave in the narrative of the reclaimed materials and the craftsmanship. Every piece has a past; let that shine.
• •Highlight Eco-Consciousness Authentically: Don't just state you're "green." Explain the how and why – the specific reclaimed sources, the eco-friendly resins, the donations to conservation.
• •Use Evocative and Sensory Language: Appeal to the surfer's connection with the ocean and the appreciation for artistry. Words like "soul," "glide," "treasure," "legacy" can be powerful.
• •Maintain a Passionate Yet Approachable Voice: Share your enthusiasm for surfing, art, and sustainability in a way that invites people into your community, whether they are seasoned surfers or art admirers.
• •Be Transparent: If there are aspects of your production that are still evolving towards greater sustainability, be open about it. This builds trust and reinforces authenticity.

Social Perception

Customers perceive Ventana Surfboards as a high-quality, luxury brand that produces beautiful, functional, and environmentally sound products. The brand is generally viewed positively in media and online discussions, often lauded for its innovative and sustainable approach within the surf industry.

Copy Examples

• •Ride the tide with a clear conscience. Our handcrafted surfboards are born from reclaimed history and a deep love for the ocean. Surf your art.
• •More than a surfboard, it's a story. Each Ventana board carries the soul of salvaged woods and the spirit of sustainable adventure. Discover yours.
• •Crafted for the waves, dedicated to the ocean. Experience the unparalleled glide of a Ventana surfboard and join our mission to protect the seas we cherish.
• •From forgotten timbers to wave-riding treasures. Ventana Surfboards: Where artisanship meets environmental stewardship, creating heirlooms for generations of surfers.
• •Feel the connection. To the wood, to the wave, to a healthier planet. Choose a Ventana surfboard and make your ride matter.