Brand Tone

aspirational, relaxed, and sophisticated, balancing a laid-back Australian attitude with a refined, international sensibility. Evocative and sensory, painting a picture of travel and leisure. Effortlessly cool and confident.

Brand Values

• •Leisure as a Philosophy
• •Simplicity with Substance
• •Travel and Exploration
• •Authenticity
• •Quality Craftsmanship

Best Practices

• •Lead with a Destination: Frame collections and campaigns around a specific travel destination to maintain the theme of exploration and escapism.
• •Use Evocative Language: Employ sensory and descriptive words that transport the audience to a place of leisure and relaxation.
• •Emphasize Quality and Fabric: Consistently highlight the premium materials used, reinforcing the brand's commitment to "simplicity with substance."
• •Maintain a Relaxed yet Sophisticated Voice: Avoid overly casual slang, but also steer clear of overly formal or technical fashion jargon. The tone should feel like a conversation with a well-traveled and stylish friend.
• •Visual and Verbal Harmony: Ensure that the visual content on social media and the website aligns seamlessly with the written copy. Both should work together to tell a cohesive story of travel, leisure, and effortless style.

Social Perception

Venroy is perceived as a stylish and high-quality leisurewear brand with a strong aesthetic, having a 'cult following' for its blend of Australian beach culture and European elegance. Customers value its comfortable yet chic linen designs. While overall perception is positive with high trust in shipping/delivery, some inconsistent feedback exists regarding product durability and customer service.

Copy Examples

• •The Art of Leisure.
• •Your Permanent Vacation Wardrobe.
• •Inspired by the world, designed for your escape.
• •Linen for life's moments, big and small.
• •Effortless style, from Bondi to anywhere.