Brand Tone

enthusiastic, passionate, and friendly, with an emphasis on creating a premium and celebratory experience

Brand Values

• •Passion for Gin & Cocktails
• •Quality & Craftsmanship
• •Customer Experience & Delight
• •Creating Moments & Experiences
• •Innovation ("Ginnovation")
• •Giftability
• •Supporting Small UK Businesses
• •Sustainability

Best Practices

• •Embrace Enthusiasm: Consistently use vibrant and passionate language that reflects a genuine love for gin and cocktails.
• •Focus on the Experience: Highlight not just the product, but the moments and feelings it creates – sophistication, celebration, and enjoyment.
• •Maintain a Friendly & Approachable Voice: Use welcoming language, address customers warmly (e.g., "gin buddies"), and ensure customer interactions feel personal and supportive.
• •Visually Align: Ensure all imagery and visuals match the elegant, premium, and "Instagrammable" aesthetic described in the copy.
• •Be Confidently Knowledgeable: Share tips, recipes, and information about gin and cocktails, reinforcing expertise without being condescending.

Social Perception

Customers generally perceive Vemacity very positively, frequently praising the quality and beauty of the glassware, the presentation in gift boxes, and the overall experience of using their products. Many reviews highlight the products as excellent gifts. The brand is often described as a leading name in the gin space with a strong reputation for customer service. The term "Instagrammable" is frequently used by the brand and reflected in customer aspirations.

Copy Examples

• •Elevate your evenings. Discover the art of the perfect serve with Vemacity's handcrafted gin glasses and transform your home into a sanctuary for gin lovers.
• •Searching for that unforgettable gift? Delight your favourite gin enthusiast with a Vemacity cocktail set – where exquisite design meets the pure joy of a shared G&T.
• •Unleash your inner mixologist! Our 'Ginnovative' kits provide everything you need to craft unique, flavourful, and stunningly Instagrammable gins at home. Get ready to wow your friends!
• •More than just a glass, it's an experience. Each Vemacity piece is designed to create those special moments, turning every sip into a celebration. Here's to you, gin buddy!
• •From our London home to yours, we're passionate about spreading the enjoyment of gin. Experience the Vemacity difference – quality craftsmanship, delightful botanicals, and truly memorable moments in every pour.