Brand Tone

Elegant, enthusiastic, and customer-centric

Brand Values

• •Quality & Craftsmanship
• •Customer Experience & Delight
• •Enhancing Home Experiences
• •Passion for Gin & Cocktails
• •Gifting & Celebration
• •Sustainability

Best Practices

• •Develop a Brand Voice Chart: Document core tone characteristics (e.g., Elegant, Enthusiastic, Customer-Centric, Passionate), along with "do's and don'ts" for language. For example: *Do* use evocative adjectives like "exquisite," "sparkling," "handcrafted." *Don't* use overly casual slang or overly technical jargon.
• •Focus on the "Experience": Frame copy around the experience and emotion Vemacity products deliver – creating special moments, delighting guests, the joy of a perfect serve – rather than just the product features.
• •Embrace "Ginthusiasm": Let the genuine love for gin and cocktails shine through. Use enthusiastic language, share tips or recipes (like the e-books offered), and engage with the "gin buddy" community.
• •Prioritize "Giftability" in Language: Since many products are gifts, use language that speaks to the joy of giving and receiving. Highlight the premium packaging and the "wow" factor. Words like "perfect gift," "beautifully presented," and "signature gift box" should be common.
• •Maintain a Helpful & Appreciative Customer Service Voice: Ensure all customer interactions, from product inquiries to after-sales support, reflect the promise to "turn that frown upside down" and create "truly memorable customer experiences." This tone should also be present in FAQ sections and automated communications.

Social Perception

Customers generally perceive Vemacity very positively. Reviews frequently praise the beautiful design, high quality, and elegance of the glassware. Many customers mention purchasing items as gifts and the recipients being delighted. The packaging is often highlighted as being impressive and ensuring safe delivery. The term "Instagrammable" is used by the brand and reflected in customer aspirations for their drinks. The brand is seen as trustworthy, and customer service is noted for being responsive and helpful. Some reviews mention the products feeling "premium" and "fancy."

Copy Examples

• •Elevate Your Evening: Discover handcrafted gin glasses and cocktail sets from Vemacity, designed to bring a touch of magic to every sip. Create unforgettable moments, one exquisite drink at a time.
• •Here's to the perfect serve! ✨ Our embossed gin glasses aren't just for holding your favourite G&T; they're about crafting an experience. Handmade with passion, designed for your delight. What dream cocktail are you mixing up this weekend, gin buddies? #Vemacity #GinLovers #CocktailHour #HandmadeGlassware #LuxuryGifting
• •Become the maestro of your home bar with the new Vemacity Artisan Shaker Set. Each piece, from the weighted shaker to the elegant crystal coupes, is crafted for those who appreciate the finer details. Unleash your inner mixologist and transform your gatherings into sophisticated celebrations. The perfect gift for the cocktail connoisseur in your life (or a delightful treat for yourself!).
• •Ready for a 'WOW' Moment? ✨ Spoil Someone (or Yourself!) with Vemacity.
• •Born from a shared love for the art of the perfect gin and tonic, Vemacity was founded by two London friends on a simple mission: to spread the joy of gin. We believe every drink at home should feel like a special occasion, filled with elegance, sparkle, and delightful company. That's why we pour our passion into every handmade glass and thoughtfully curated set.