Brand Tone

professional, expert, supportive, and aspirational

Brand Values

• •Quality
• •Expertise & Education
• •Community/Support
• •Passion
• •Accessibility/Fairness

Best Practices

• •Always Speak from Experience: Emphasize the 'by a lash artist, for lash artists' angle. Use language that resonates with professionals, showing a deep understanding of their challenges and aspirations.
• •Prioritize Professionalism & Precision: Use clear, accurate, and professional language, especially when describing product specifications, benefits, and training details. Avoid overly casual slang while still being engaging.
• •Educate and Empower: Frame content not just around selling products, but around providing value through education, tips, and insights that help lash artists improve their skills and business.
• •Maintain Visual & Verbal Consistency: Ensure that the sophisticated and clean visual branding is matched by equally polished and professional copy. The language should feel as high-quality as the products look.
• •Foster a Supportive Community: Use inclusive language ('we,' 'our community') and encourage interaction. Position Zartë as a supportive partner in the lash artist's journey to success.

Social Perception

reliable supplier of quality eyelash extension products and a knowledgeable resource

Copy Examples

• •✨ Elevate Your Artistry. Introducing the new Zartë Signature Silk Lash Collection – meticulously crafted for unparalleled softness and a flawless, natural-looking volume. Designed by artists, for artists. Discover the difference quality makes. #ZartePro #LashExtensions #ProfessionalLashes #NewCollection #LashArtist
• •Zartë: The Professional's Choice for Eyelash Extensions. Experience Superior Quality, Unmatched Performance, and Dedicated Support. Shop Our Collections.
• •Level up your lash game! 🎓 Our Zartë Masterclass is designed to empower you with advanced techniques and the business know-how to thrive. Become the expert your clients deserve. Link in bio to enroll! #ZarteTraining #LashCourse #EyelashEducation #ProLashArtist #BeautySkills
• •From Our Founder, Sara: 'My passion has always been to equip fellow lash artists with the best. At Zartë, we're more than just products; we're a community dedicated to excellence.' Read more about our journey and commitment to you on the blog. #ZarteCommunity #LashProfessionals #FounderStory #BeautyIndustry
• •Struggling with retention? 🤔 This week on the Zartë blog, we're sharing our top 5 expert tips to ensure your clients' lashes last longer. Plus, get an exclusive look at our new Ultra-Bond Adhesive, formulated for ultimate staying power. Read now & perfect your technique! #ZarteTips #LashSupport #EyelashAdhesive