Brand Tone

aspirational, sophisticated, and principled

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Durability
• •Utility & Functionality
• •Individuality & Passion

Best Practices

• •Lead with Values, Not Just Features: Always frame product descriptions and ads around the core values of sustainability, durability, and craftsmanship. Instead of saying "a wallet with 4 card slots," say "a minimalist wallet designed for intention, crafted to simplify and endure."
• •Use a Refined and Evocative Vocabulary: Consistently employ words that evoke quality and purpose, such as "meticulous," "heritage," "enduring," "mindful," and "patina." This elevates the brand and distinguishes it from mass-market competitors.
• •Tell the Origin Story: Regularly weave the brand's founding story as a passion for table tennis leading to a quest for quality asinto marketing materials. This authenticates the brand's commitment to passion and excellence.
• •Educate the Consumer: Use blog posts and social media to write about the benefits of mindful consumption, the process of leather crafting, and the importance of sustainable materials. This positions Velvil as a thought leader, not just a seller.
• •Embrace Understated Confidence: The brand's tone should be confident but not arrogant. It doesn't need to shout. The quality of the products and the strength of its principles should speak for themselves. The copy should be calm, assured, and direct, reflecting the quiet confidence of a master craftsperson.

Social Perception

premium, artisanal, and trustworthy niche brand

Copy Examples

• •Headline: Beyond the Fleeting Trend. Body: In a world of the temporary, choose the permanent. Our Stretch Minimalist Wallet is handcrafted from full-grain leather, designed not just to hold your cards, but to carry stories for years to come. Invest in craftsmanship that endures. #Velvil #QualityOverQuantity #SustainableStyle
• •Headline: Utility, Reimagined. Craftsmanship, Rediscovered. Sub-headline: Explore our collection of lifestyle goods, where sustainable materials and timeless design create objects of lasting value.
• •Subject: Tired of Replacing? It's Time to Invest. Body: The cycle of "buy, break, replace" is exhausting. At Velvil, we believe in a different path. Our story began with a desire to create a single, perfect table tennis case that would last a lifetime. That principle guides everything we make. Discover an item that grows with you, not one you throw away.
• •Title: The Velvil Duo Racket Case: A Sanctuary for Your Passion. Description: Your racket is more than a tool; it's an extension of your dedication. Give it the protection it deserves. Meticulously handcrafted from Portuguese leather and recycled cork, this case is a statement of purpose. Its form follows function, ensuring your equipment is secure while the materials acquire a rich patina of memories over a lifetime of play.
• •Headline 1: Velvil Leather Goods | Handcrafted to Last Headline 2: Sustainable Wallets & Table Tennis Cases Description: Escape the disposable. Experience true craftsmanship with our collection of premium leather accessories. Free shipping on orders over 100.