Brand Tone

Passionate & Sincere, Educational & Informative, Approachable & Friendly, Conscious & Principled

Brand Values

• •Ethical Production
• •Veganism & Cruelty-Free
• •Sustainability
• •Slow Fashion
• •Transparency
• •Animal Welfare
• •Creating Change

Best Practices

• •Always ensure your core values (vegan, ethical, sustainable, cruelty-free) are either explicitly mentioned or clearly implied in your messaging.
• •Frame your copy to not just sell products, but to also inform customers about the benefits of ethical choices and empower them to make a positive impact.
• •Convey your genuine commitment and connect with the audience's desire for a better world. Words like 'conscious,' 'kindness,' 'compassion,' and 'discover' can be effective.
• •Be open about your sourcing, the brands you work with, and your mission. This builds trust and reinforces authenticity.
• •Use language that invites participation and makes people feel part of a like-minded community striving for positive change. Highlight real customer experiences where appropriate.

Social Perception

A Trusted Source for Ethical Goods, Advocates for Conscious Consumerism, Community-Oriented, Committed & Authentic

Copy Examples

• •Headline: Style That Speaks Your Values. Body: Discover fashion that feels good, inside and out. At Velvety, every piece is 100% vegan, ethically made, and chosen for its sustainable journey. Shop consciously, live beautifully.
• •Headline: Beyond the Seams: Fashion with a Conscience. Body: We believe in transparency and kindness. That's why we partner with brands committed to fair wages, eco-friendly materials, and zero animal cruelty. Learn more about the story behind your style. #EthicalFashion #VeganStyle
• •Headline: Wear the Change You Want to See. Body: Tired of fast fashion's toll? So are we. Join the slow fashion movement with our curated collection of timeless, sustainable pieces designed to last. Kind to animals, people, and our planet.
• •Headline: Your Journey to a Kinder Wardrobe Starts Here. Body: Explore beautiful, durable fashion that aligns with your ethics. From organic cotton dresses to innovative plant-based leather accessories, find your next favourite piece at Velvety – where every choice makes a difference.
• •Headline: More Than Just a Marketplace: A Movement. Body: Velvety is your partner in conscious living. We're dedicated to making ethical and sustainable fashion accessible, supporting animal sanctuaries, and empowering you to make choices that reflect compassion and respect for our world.