Brand Tone

Empowering, Edgy, Inclusive, Authentic, and Playful/Sassy

Brand Values

• •Inclusivity & Body Positivity
• •Empowerment
• •Authenticity & Self-Expression
• •Community
• •Quality & Affordability
• •Customer Focus

Best Practices

• •Embrace the Edge: Don't shy away from slightly rebellious, confident, and sassy language. Use strong verbs and a direct address. Think 'attitude you can wear.'
• •Champion Inclusivity Always: Ensure that messaging consistently reinforces body positivity and size inclusivity. Explicitly mention size ranges and use language that welcomes everyone (e.g., 'for everyBODY,' 'all shapes and sizes').
• •Inject Personality & Authenticity: Let the owner's voice and passion shine through. Share stories, be relatable, and don't be afraid to be a little informal or playful, like their TikTok presence. Use hashtags that convey realness, like #RealNotPerfect.
• •Focus on Empowerment: Frame products not just as clothing items, but as tools for self-expression and confidence-building. Highlight how the clothes will make the wearer *feel*.
• •Build Community Through Copy: Use inclusive pronouns (e.g., 'we,' 'our crew'), ask questions to encourage engagement, and create a sense of belonging in your communications, mirroring the 'family community' feel praised by customers.

Social Perception

Velvet Noire Boutique is generally perceived very positively by its customers and the online community.

Copy Examples

• •Website Banner/Social Media Post: "Forget fitting in. Velvet Noire is for the woman who stands out, speaks up, and owns her damn look. Style for everyBODY, attitude for every soul. #VelvetNoireVibes #UnapologeticStyle"
• •Product Description (for a graphic tee): "This isn't just a tee, it's a statement. Soft as your favorite vintage find, bold enough to tell the world who's boss. Rock it with ripped denim or your sassiest skirt – your rules, your rebellion. Sizes S-5X, because fierce comes in every form."
• •Email Subject Line: "🔥 Hot new drops just landed. Ready to break some hearts (and rules)?"
• •TikTok Video Caption Idea: "Life’s too short for boring clothes. We’re serving looks that match your vibe: a little bit grunge, a whole lotta glam, and 100% you. Show us how you rock your VNB! #GrungeGlam #StyleIsPower #VelvetNoireBabe #VNB"
• •Instagram Story Poll: "Weekend mood: Cozy & Comfy or Bold & Badass? 🔥 Vote below and check out our new arrivals that nail BOTH. (P.S. You're a badass either way 😉)."