Brand Tone

approachable, trendy, and enthusiastic

Brand Values

• •Affordability and Accessibility
• •Customer-Centricity
• •Trend-Focused Style
• •Empowerment through Style

Best Practices

• •Stay Youthful and Engaging: Continue using a conversational and enthusiastic tone. Incorporate relevant emojis and internet slang where appropriate to maintain a connection with the target audience.
• •Leverage User-Generated Content: Actively encourage and share customer photos and videos on social media. This reinforces the community-focused and authentic feel of the brand.
• •Emphasize Affordability and Value: Consistently highlight the accessible price point of the products. Use phrases like "affordable luxury," "looks for less," and "budget-friendly" to reinforce this core value.
• •Be Visually Driven: On platforms like TikTok and Instagram, let the products speak for themselves. Use high-quality visuals and short, punchy captions that complement the aesthetic appeal of the jewelry.
• •Maintain a Positive and Appreciative Voice: In all customer interactions, from email marketing to social media comments, maintain a friendly and grateful tone. This will help to continue building a loyal community around the brand.

Social Perception

Largely positive, with a high customer rating. Perceived as a source for trendy, affordable, and quality jewelry. Customers express loyalty and enthusiasm.

Copy Examples

• •✨ Your new obsession has arrived. ✨ Introducing the Celestial Dreams collection. Intricate, stackable, and made to shine with you. Tap to shop and find your new everyday favorites. #VelvetLux #NewCollection #JewelryLover
• •(Trending sound) POV: You finally found the perfect waterproof gold hoops that don't break the bank. ✨ Link in bio to get yours! #VelvetLuxJewelry #GoldHoops #AffordableLuxury #TikTokMadeMeBuyIt
• •Tired of the same old accessories? Subscribe to the Velvet Lux Box and get 2-4 exclusive jewelry pieces delivered to your door every month. Starting at just $16.99. Elevate your style, effortlessly. [Subscribe Now]
• •Hey, Lux Lover! 💕 As a thank you for being part of our amazing community, here ’s an exclusive 15% off your next order. Use code: SPARKLE15 at checkout. Go on, treat yourself! 😉
• •Discover affordable luxury with Velvet Lux. ✨ We believe you shouldn't have to choose between quality and price. Our trendy, high-quality jewelry is designed to make you feel fabulous without the splurge. Shop now and see what the hype is all about! #VelvetLux #AffordableJewelry #TreatYourself