Brand Tone

Artisanal & Passionate, Natural & Wholesome, Friendly & Customer-Centric, Knowledgeable & Trustworthy, Slightly Quirky & Charming

Brand Values

• •Quality
• •Natural & Organic Principles
• •Customer Satisfaction
• •Transparency
• •Inclusivity/Consideration
• •Craftsmanship

Best Practices

• •Emphasize Craftsmanship & Quality: Use words like "artisanal," "hand-brewed," "small-batch," "carefully selected," "premium," and "finest ingredients" to reinforce the quality and care put into each product.
• •Highlight Natural & Pure: Consistently mention "organic," "natural flavors," "Max VG," "no artificial sweeteners/colors," "vegan-friendly," and "GMO-free" to appeal to health-conscious vapers and differentiate from mainstream brands.
• •Use Evocative & Sensory Language: Describe flavors with rich, detailed, and appealing language that engages the senses (smell, taste, mouthfeel), helping customers imagine the experience.
• •Maintain a Friendly & Approachable Voice: Write in a warm, welcoming, and customer-focused manner. When addressing issues or providing information, be clear, helpful, and empathetic, mirroring their reputed customer service.
• •Be Authentic & Transparent: Share insights into the brewing process, ingredient sourcing (where appropriate), and company values. If addressing potentially complex topics (like the nuance of "natural vs. artificial" for vegan products), do so honestly and clearly to build trust.

Social Perception

Respected & Established, Premium & High-Quality, Trustworthy, Go-To for Natural/VG Vapers, Flavor Connoisseurs' Choice

Copy Examples

• •Headline: Experience the Art of Flavor. Naturally. Body: At Velvet Cloud, we hand-brew our e-liquids in small batches, using the finest organic ingredients for a difference you can taste. Pure, smooth, and always Max VG. Discover your new favorite cloud. Call to Action: Shop Artisanal Vapes
• •Social Media Post (Instagram - with an image of fresh fruits/botanicals alongside a product bottle): Caption: Real ingredients, real flavor. 🍓🌿 Our Harvest Berry is a symphony of summer's best, crafted with organic extracts for an authentically delicious vape. What natural flavors inspire you? #VelvetCloud #OrganicVape #MaxVG #Handcrafted #FlavorChaser
• •Email Subject: A Treat for Your Tastebuds: Discover [Flavor Name] Body: Looking for a vape that’s as pure as it is flavorful? Our [Flavor Name] e-liquid is a lovingly crafted blend of [mention 2-3 key natural flavor notes], always Max VG and free from artificial sweeteners. Because you deserve the best. Call to Action: Taste the Difference
• •Product Description Snippet (for a dessert flavor like "Nutty Cookie"): "Imagine warm, freshly baked sugar cookies, generously studded with toasted macadamia and hazelnuts, finished with a delicate drizzle of white chocolate. Our Nutty Cookie is pure, handcrafted indulgence – a guilt-free treat that’s all-natural and utterly satisfying."
• •Brand Story Snippet (for "About Us" page or a feature): "It started with a simple idea: vape juice done right. We believe in the art of small-batch brewing, the purity of organic ingredients, and flavors that tell a story. Welcome to Velvet Cloud – where every bottle is a labor of love, made for your smooth, flavorful escape."