Brand Tone

trendy, youthful, fashionable, and confident

Brand Values

• •Fashion-Forward Design
• •Protection & Quality
• •Customer-Centricity
• •Innovation
• •Community & Engagement

Best Practices

• •Consistently use language, slang (appropriately), and references that resonate with a young, fashion-conscious demographic. Stay updated on their current vernacular and online trends.
• •Use descriptive and evocative language that paints a picture, much like the brand's visual identity. Words like "stunning," "glow," "chic," "bold," and "vibrant" align with their aesthetic.
• •While the tone is often fun and trendy, always weave in the "Pretty Yet Protective" promise. Confidently highlight the quality and protective features without sounding overly technical or dry.
• •Whether it's a social media caption, email, or product description, the voice should feel like it's coming from the same trendy, confident, and slightly sassy (but friendly) best friend. Avoid abrupt shifts to overly formal or generic corporate speak.
• •Use phrases that imply popularity and trendiness (e.g., "viral sensation," "everyone's obsessing over," "before it sells out"). Weave in customer compliments or UGC mentions naturally to reinforce desirability and trustworthiness.

Social Perception

provider of fashionable and trendy phone cases that also offer a good degree of protection

Copy Examples

• •✨ OBSESSED is an understatement! ✨ Our NEW 'Cosmic Dreams' collection just dropped, and your phone is BEGGING for this glow-up. Get ready to turn heads and stop scrollers. Pretty, protective, and totally YOU. Tap to shop before they're stardust! #VelvetCaviar #NewCollection #PhoneCase #TechFashion
• •Meet your phone's new BFF. 💅 Our 'Marble Obsession' case isn't just ridiculously cute; it's built tough with our signature shock-absorbent material. So go ahead, live your life – we've got your tech covered in style. Pretty yet protective, always. Drop it like it's hot (but actually, don't... but if you do, you're probably good 😉).
• •💅 You deserve this: 20% OFF Your Next Style Statement!
• •OMG, you guys are an actual VIBE! 😍 Seeing how you style your @velvetcaviar is our fave thing ever! Keep tagging us in your mirror selfies and OOTDs – you might just get featured! ✨ #VelvetCaviar #VCStyle #CustomerLove #PhoneFashion #PrettyProtective
• •Tired of choosing between a case that's cute OR protective? 🙄 Get you a case that does BOTH. Velvet Caviar offers 100+ stunning, hand-drawn designs backed by 8ft drop protection. Finally, fashion meets function so your phone stays flawless. Shop pretty AND protective now! [Link]