Brand Tone

aspirational, nostalgic, sophisticated, sensual, and effortlessly cool

Brand Values

• •Timeless Design & Quality
• •Sustainability & Social Responsibility
• •Aesthetic & Inspiration
• •Diversity & Inclusivity
• •Conscious Consumption

Best Practices

• •Embrace Evocative Language: Use sensory details and descriptive adjectives that paint a picture and evoke the desired mood (e.g., "sun-drenched," "golden," "sensual," "timeless," "dream-like").
• •Maintain a Sophisticated yet Approachable Voice: The tone should feel elevated and aspirational, but not exclusionary. It's about inviting people into the Velvet Canyon world.
• •Weave in Values Subtly: While it's important to communicate sustainability and quality, do so in a way that feels integrated into the brand's story and aesthetic, rather than purely functional or preachy.
• •Focus on the Feeling, Not Just Features: Highlight how wearing Velvet Canyon sunglasses makes the wearer feel – confident, stylish, nostalgic, part of a particular lifestyle.
• •Visual-Verbal Harmony: Ensure the copy complements the brand's distinct visual identity. The words should feel like a natural extension of the dreamy, vintage-inspired imagery seen on their website and social media.

Social Perception

stylish, high-quality, and conscious brand

Copy Examples

• •Headline: Lost in the Light. Found in Velvet Canyon. Body: Evoke your own golden hour. Our latest collection captures the sun-drenched nostalgia of eras past, crafted for today's muse. Discover shades that feel like a memory, made to last a lifetime.
• •Headline: More Than Sunglasses. It's a Mood. Body: Slip into Velvet Canyon and let the world soften around the edges. Sensual silhouettes, timeless design, and a whisper of rebellion. Find your signature frame.
• •Headline: Consciously Crafted. Effortlessly Cool. Body: Style that speaks volumes, values that run deep. Experience the allure of vintage-inspired eyewear, made with sustainable acetates and an unwavering commitment to a kinder planet. This is luxury you can feel good about.
• •Headline: The Art of Looking. Body: Inspired by the icons of yesterday, designed for the visionaries of tomorrow. Velvet Canyon is an ode to personal style, a frame for your unique perspective. See the world differently.
• •Headline: Sun-Soaked Days, Velvet Nights. Body: From lazy afternoons by the pool to whispered conversations under the stars, our eyewear is your constant companion. Embrace the warmth, the light, the undeniable magnetism of Velvet Canyon.