Brand Tone

Inspirational, artistic, and sophisticated, focusing on storytelling, emotion, and inviting customers to be daring and different.

Brand Values

• •Originality and Uniqueness
• •Inspiration from Nature and Art
• •Functionality and Beauty
• •Timelessness and Nostalgia
• •Customization and Personal Service

Best Practices

• •Lead with Emotion and Story: Always frame products around the feeling or story they evoke. Use inspirational and evocative language rather than just listing features.
• •Emphasize Uniqueness: Consistently use words like 'unique,' 'intriguing,' 'timeless,' and 'daring' to reinforce the brand's position against mass-produced items.
• •Highlight the Artistic Inspiration: Regularly mention the sources of inspiration, such as nature, geometry, and art, to build the brand's identity as a design-focused company.
• •Maintain a Sophisticated yet Accessible Tone: The language should be elegant and artistic but not alienating. It should invite customers into the world of design, not intimidate them.
• •Speak Directly to the 'Daring' Customer: Address the target audience as individuals who are creative, story-driven, and not afraid to express themselves through their home decor. This creates a strong sense of community and belonging.

Social Perception

Perceived as a high-quality, boutique brand for distinctive home decor, a curator of style, professional and credible within the design community, catering to clientele valuing aesthetics and personal storytelling in their homes.

Copy Examples

• •Don't just decorate your home. Tell its story. Our new woven blanket, inspired by the quiet beauty of a forest at dawn, is more than just a cozy layer—it's a conversation starter. Wrap yourself in a work of art. #VelvetAtelierDesign #StorytellingByDesign
• •Your home is your canvas. Are you ready to make a masterpiece? Velvet Atelier Design offers unique home accessories for those who dare to be different. Explore our collections and find the piece that speaks to you. Custom color services available for the trade. #HomeDecor #InteriorDesignInspo
• •Functional Art for Everyday Living. Discover pillows, blankets, and wall art that do more than fill a space—they transform it. Shop the Nature Collection.
• •Bring the outside in. Our latest pillow designs are inspired by the timeless patterns of nature, adding a touch of the sublime to your sofa, chair, or bed. Which one is calling to you? #VelvetAtelier #NatureInspired #HomeAccents
• •Beyond the Trend: The Power of Timeless Design. In a world of fleeting fads, we believe in creating spaces that last. At Velvet Atelier Design, we draw from the classic beauty of history and nature to help you build a home that's uniquely, enduringly yours. Here's how...