Brand Tone

Confident, Solution-Oriented, Modern, Approachable, Enthusiastic

Brand Values

• •Efficiency & Time-Saving
• •Ease of Use & Convenience
• •Quality Results
• •Hair Care/Protection
• •Customer Confidence & Empowerment
• •Accessibility (Salon results at home)
• •Positive User Experience

Best Practices

• •Maintain a consistent brand voice across all platforms, adjusting formality as needed but preserving core personality.
• •Focus on benefits, solving customer pain points related to hair styling.
• •Use confident and reassuring language, highlighting the ease and effectiveness of the product.
• •Incorporate visuals that align with the modern and aspirational aesthetic, showing sleek and stylish results.
• •Actively seek and respond to customer feedback to address concerns and build trust.

Social Perception

A modern and reliable brand that provides accessible, salon-quality hair styling at home, empowering users to achieve beautiful, healthy-looking hair effortlessly.

Copy Examples

• •"Achieve the confidence of perfectly styled hair with Velveshe!"
• •"Get smooth, frizz-free hair in minutes. Effortless beauty is now within reach."
• •"Straighten with Ease, Shine with Confidence! Our anti-scald design and adjustable temperature settings keeps you safe."
• •"Use in 3 Easy Steps: Just brush and go — it’s that simple! Salon-Quality Results at Home."
• •"VELVESHE's Silky Strand Tech ensures sleek, salon-quality hair from home. Get yours today! #Velveshe #StraightHairMagic #FrizzFreeGlow #EasyStyling"