Brand Tone

Performance-Oriented, Customer-Focused & Reassuring, Aspirational

Brand Values

• •Performance Enhancement
• •Innovation & Quality
• •Comfort & Practicality
• •Customer Satisfaction & Trust
• •Continuous Improvement

Best Practices

• •Speak Your Audience's Language: Use terms, slang (appropriately), and a communication style that resonates with young, ambitious football players (e.g., 'full gestes techniques,' 'laisser sur place').
• •Highlight the Benefits: Focus on how Velton® gear enhances performance, comfort, and protection, providing concrete examples (e.g., improved speed, no slippage).
• •Showcase Customer Success: Feature testimonials and reviews that emphasize positive experiences and the tangible impact of the gear on their game.
• •Inject Personality & Passion: Share the founder's story and the 'why' behind the brand.
• •Emphasize Partnership: Position Velton® not just as equipment, but as a partner in the player's journey to improvement and success, referencing professional standards.

Social Perception

Effective Product, Good Quality, Trustworthy, Aspirational for Younger Players

Copy Examples

• •Booster vos perfs
• •Devenir Inarrêtable
• •Trop agréable, c'est full gestes techniques sur le terrain, je suis un éclair
• •Nos clients en parlent mieux que nous, +5000 p'tits footeux satisfaits
• •Porté par les pros, jouez comme un pro !