Brand Tone

supportive and knowledgeable, encouraging, informative, positive, trust-building, credible.

Brand Values

• •Recovery
• •Innovation
• •Comfort
• •Credibility
• •Performance

Best Practices

• •Always lead with the benefit: Focus on what the customer will gain from using the product – faster recovery, less pain, more comfort.
• •Use "supporter" language: Employ words like "support," "aid," "help," "restore," and "revive" to reinforce the brand's core purpose.
• •Incorporate the technology, but simply: Mention the "Tri-Motion™ Technology" and "Foamotion Formula" to build credibility, but always connect it back to a tangible benefit for the user.
• •Speak to the athlete's mindset: Acknowledge their hard work and dedication, and position Velous as an essential part of their training and recovery regimen.
• •Maintain a positive and empowering tone: The messaging should be uplifting and motivate customers to prioritize their well-being and continue pursuing their active lifestyles.

Social Perception

Effective, high-quality, a "secret weapon" for recovery, and trustworthy, especially among athletes and those seeking comfortable footwear.

Copy Examples

• •Your run doesn't end at the finish line. Give your feet the recovery they deserve with Velous. Our Tri-Motion™ Technology is engineered to reduce stress and soreness, so you can get back to doing what you love, faster. #VelousUK #RecoveryInMotion #RunningRecovery
• •Experience the Science of Active Recovery. Our podiatrist-approved footwear is designed to help you restore, revive, and re-energize. Shop the collection and feel the Velous difference.
• •Subject: Don't Let Sore Feet Slow You Down. Hi [Name], you push your limits, and your feet feel it. Velous recovery footwear is here to support you. With our unique Foamotion Formula, every step is a step towards a stronger comeback. Discover your perfect pair.
• •The Ultimate Post-Workout Companion. Velous footwear isn't just comfortable, it's recovery innovation. Trusted by athletes to soothe, support, and recharge tired feet. Find your fit at velousfootwear.co.uk.
• •The Velous [Product Name] is more than just a slide; it's a recovery tool. Featuring our exclusive Tri-Motion™ technology, it provides optimal arch support, a cushioned heel, and a flexible forefoot to promote natural foot movement and alleviate post-activity fatigue. Perfect for after the gym, a long run, or simply for all-day comfort.