Brand Tone

Sophisticated, curated, and fashion-forward; exclusive and aspirational

Brand Values

• •Design Excellence & Curation
• •Quality Craftsmanship
• •Contemporary Style & Zeitgeist
• •Individuality & Self-Expression
• •Customer Experience (implied)

Best Practices

• •Use Elevated & Evocative Language: Employ sophisticated vocabulary that speaks to quality, design, and exclusivity. Words like "curated," "redefined," "visionary," "meticulous," and "avant-garde" can reinforce the brand's positioning.
• •Focus on Exclusivity and Discovery: Highlight the unique nature of the products and the experience of discovering new designers or special pieces. Emphasize the "niche" aspect.
• •Maintain a Confident & Authoritative Voice: Position Velour Amsterdam as a knowledgeable curator in the fashion landscape. The copy should sound assured and passionate about its selections.
• •Speak to an Informed Audience: Address customers as individuals with a strong sense of style and an appreciation for design, rather than those passively following trends.
• •Ensure Visual and Textual Harmony: The copywriting should always align with the visual aesthetic presented on the website, Instagram, and TikTok. The imagery of high-end, artistic fashion should be matched by equally polished and sophisticated text.

Social Perception

Fashion destination; quality and niche appeal; international & contemporary

Copy Examples

• •Headline: Beyond Trend. Before Everyone. Body: Discover Velour Amsterdam's latest curation of avant-garde designers and redefined essentials. For those who don't just follow fashion, but define it. Explore the new collection in-store and online.
• •Headline: The Art of Dressing, Mastered. Body: At Velour Amsterdam, we believe clothing is a canvas for self-expression. Uncover meticulously selected pieces from the world's most innovative niche designers. Elevate your wardrobe with unparalleled quality and visionary style.
• •Headline: Curated for the Discerning Eye. Body: Step into a world where design takes precedence. Velour Amsterdam offers a sanctuary of handpicked fashion, from breakthrough talents to iconic visionaries. Experience redefined tailoring and unique aesthetics.
• •Headline: Your Style, Uniquely Spoken. Body: Find the pieces that resonate with your individuality. Velour Amsterdam brings you a collection that’s as distinct as you are, featuring designers who are shaping the future of fashion. Dare to be different.
• •Headline: Amsterdam's Edit of Global Niche Design. Body: From the streets of Amsterdam to the ateliers of the world's most exciting designers, Velour Amsterdam presents a collection built on passion, precision, and a keen eye for what's next. Shop the exclusive edit.