Brand Tone

Approachable & Inclusive, Inspirational & Empowering, Innovative & Premium, Playful & Trendy, Educational & Supportive

Brand Values

• •Quality & Innovation
• •Accessibility & Ease of Use
• •Cruelty-Free & Vegan
• •Sustainability Conscious
• •Customer-Centricity & Community Building
• •Inspiring Confidence

Best Practices

• •Emphasize "Effortless Beauty": Consistently highlight the ease of use and comfort of the products, making lash application seem achievable and enjoyable for everyone. Use words like "simple," "easy," "comfortable," "effortless."
• •Speak to Empowerment and Individuality: Frame products as tools for self-expression and confidence-boosting. Use language that is inclusive and celebrates diverse beauty. Phrases like "enhance your natural beauty," "express your originality," "lashes for every you."
• •Highlight Innovation and Quality: Subtly weave in the premium aspects and innovative technology (e.g., "plant-based," "multi-wear," "premium vegan fibers") to reinforce value without sounding overly technical or exclusive.
• •Maintain an Approachable and Friendly Voice: Even when discussing premium features, keep the language inviting and relatable. Avoid jargon where possible or explain it simply. Engage with questions and user-generated content in a warm manner.
• •Show, Don't Just Tell, the Values: Instead of just stating "we are cruelty-free," integrate it naturally: "Enjoy stunning lashes, guilt-free. All Velour products are 100% vegan and cruelty-free." Let the commitment to sustainability and ethical practices shine through product descriptions and brand stories.

Social Perception

Positive Reputation for Quality, Appreciation for Ethical Stance, Seen as Innovative, Celebrity Association & Trendiness, Mixed Reviews on Specific Products/Ease of Use, Approachable Luxury

Copy Examples

• •Headline: Effortless Lashes. Effortless You. Body: Forget complicated. Velour brings you stunning, comfortable lashes that feel as good as they look. Easy to apply, gorgeous to wear. Discover your perfect lash today. #VelourBeauty #LashesForRealLife
• •Headline: Innovate Your Eyes. Body: We’re not just making lashes, we’re reinventing them. From our award-winning plant-based fibers to game-changing adhesives, Velour is committed to premium, vegan, and cruelty-free beauty that empowers you. What will your lashes say today? #VelourInnovation #VeganLashes
• •Headline: Confidence in a Blink. Body: It’s more than just lashes—it’s a feeling. Velour is designed for every eye, every style, every moment you want to shine. Find your unique confidence with lashes that enhance your natural beauty. #VelourConfidence #BeUnforgettable
• •Headline: Your Lash Journey Starts Here. (For beginners/Lash Quiz promo) Body: New to lashes? We’ve got you! Our easy-to-use systems and helpful guides make finding and applying your dream lashes simple. Take our Lash Quiz and let us match you with the perfect pair. Effortless beauty is just a click away. #VelourBeginners #EasyApplication
• •Headline: Red Carpet Ready, Everyday Easy. Body: Loved by celebrity makeup artists and beauty lovers alike, Velour lashes bring that touch of glam to your everyday. Premium quality, multi-wear, and always stunning. Get the look, effortlessly. #VelourGlam #MUAapproved