Brand Tone

Aspirational, Friendly, Confident, Value-Driven, and Fun.

Brand Values

• •Quality & Reliability
• •Safety
• •Affordability & Accessibility
• •Innovation
• •Customer Experience & Joy
• •Sustainability & Micromobility
• •Community

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined brand tone (e.g., Aspirational, Friendly, Confident, Value-Driven, Fun), key messaging pillars, approved vocabulary, and "do's and don'ts" for communication. Share this guide across all teams involved in content creation.
• •Understand Your Audience Segments: Tailor the nuance of the tone for different platforms and audience segments while keeping the core brand voice consistent. For example, TikTok might be more playful, while technical support communication remains helpful and professional.
• •Prioritize Authenticity and Transparency: While highlighting positives, be prepared to address concerns openly and honestly, especially in customer interactions. This builds trust and reinforces values like customer experience. Avoid overly salesy or jargon-filled language that can alienate users.
• •Empower with Storytelling: Use customer stories, user-generated content, and narratives about the brand's mission and the positive impact of e-biking. This reinforces the "joyful," "adventurous," and "community" aspects of the brand tone.
• •Regularly Audit and Train: Periodically review all external communications (website copy, social media posts, ads, customer service scripts) to ensure they align with the defined brand tone. Conduct regular training for new and existing team members on maintaining voice consistency.

Social Perception

Velotric is generally perceived positively as offering good value for money, with well-designed and performing e-bikes. There are some concerns about customer service responsiveness and quality control.

Copy Examples

• •Headline: Your Daily Escape, Electrified. Body: Tired of the same old commute? The Velotric Discover 2 transforms your ride into an adventure. With up to 75 miles of range and a whisper-quiet motor, rediscover the joy of the journey. #Velotric #RideIntoTheFuture #EbikeLife
• •Headline: Adventure Awaits. Your Wallet Will Thank You. Body: Explore new horizons without breaking the bank. The Velotric Nomad 1 Plus offers all-terrain capability and rugged durability at a price that makes adventure accessible to everyone. Quality, performance, and pure fun – that's the Velotric promise. #VelotricNomad #AffordableAdventure #EbikeAdventures
• •Headline: Feel the Rush, Not the Road. Body: Our thoughtfully designed e-bikes, like the [Specific Model, e.g., T1 ST], combine sleek aesthetics with powerful, smooth assistance and top-tier safety features. Ride confidently, ride stylishly, ride Velotric. #EffortlessRiding #SafeAndStylish #VelotricEbikes
• •Headline: Join the Velotric Family! Body: It’s more than just an e-bike; it’s a community. Share your #VelotricMoments, connect with fellow riders, and get inspired for your next journey. We’re here to support every mile with exceptional service and bikes built for joy. #VelotricCommunity #RideWithUs
• •Headline: Smart Tech, Simpler Rides. Body: From UL-certified batteries for peace of mind to intuitive controls and app integration, Velotric e-bikes are engineered for a seamless experience. Focus on the fun, we’ll handle the rest. Discover smart, safe, and exhilarating rides today. #VelotricTech #InnovativeEbikes #FutureOfCommuting