Brand Tone

Passionate & Authentic, Performance-Oriented & Technical, Community-Focused & Supportive, Aspirational & Encouraging, Direct & Informative

Brand Values

• •Quality
• •Performance
• •Passion for Cycling
• •Customer Focus & Service
• •Community & Support
• •Integrity & Transparency
• •Sustainability

Best Practices

• •Embody Passion and Authenticity: Let the genuine love for cycling shine through in all communications. Share stories, highlight the cycling community, and use language that resonates with enthusiasts.
• •Prioritize Performance and Quality in Language: Consistently use terms that reflect high quality, technical innovation, and performance benefits (e.g., "premium Italian fabrics," "aerodynamic fit," "enhanced comfort," "race-proven").
• •Maintain a Supportive and Community-Oriented Voice: When addressing clubs, teams, or individual riders, adopt a supportive, encouraging, and collaborative tone. Highlight customer successes and foster a sense of belonging.
• •Be Direct and Informative, but Aspirational: Clearly communicate product features and benefits. Combine this with aspirational language that motivates cyclists to push their limits and feel like professionals (e.g., "unleash your potential," "conquer every ride").
• •Ensure Visuals Align with Tone: Use high-quality imagery and videos that showcase the apparel in action, featuring passionate cyclists and reflecting the performance-oriented nature of the brand. Ensure sponsored teams and brand ambassadors reflect the core values.

Social Perception

Positive & Respected, Known for Custom Kits, Authentically Irish Cycling Brand, Associated with Performance, Good Customer Service

Copy Examples

• •Headline: Born from the Peloton. Crafted for Your Peak Performance. Body: Feel the difference experience makes. VELO REVOLUTION® combines decades of pro-level racing insight with premium Italian fabrics. Gear up and #jointhevelorevolution. Call to Action: Shop aPro Gear | Design Your Custom Kit
• •Headline: Your Club. Your Colours. Our Expertise. Body: From initial design to race day, VELO REVOLUTION® delivers custom cycling and triathlon kit that unites your team and elevates performance. Quality, comfort, and a winning look – guaranteed. Call to Action: Get a Custom Quote Today
• •Headline: Ride Harder, Longer. Comfort is the Revolution. Body: We believe what you wear matters. Our technically advanced apparel, born from a 35-year passion for cycling, ensures every kilometre is as comfortable as it is exhilarating. Call to Action: Discover Our Collections
• •Headline: Dress Like a Pro. Ride Like You Mean It. Body: VELO REVOLUTION® isn't just apparel; it's a statement. High-performance gear designed in Ireland and made in Italy, for cyclists who demand the best. What you wear does matter. Call to Action: Explore Best Sellers
• •Headline: More Than Just Kit. It's a Commitment – To You, To The Planet. Body: Experience elite performance apparel crafted with passion and a dedication to quality. Plus, for every order, we plant a tree with Reforest Nation. Ride with purpose. Call to Action: Learn Our Story | Shop Sustainably