Brand Tone

natural, trustworthy, and results-oriented

Brand Values

• •Natural and High-Quality Ingredients
• •Scalp Health as Foundation
• •Effectiveness and Customer Results
• •Community and Social Proof
• •Responsibility and Domestic Production (Finnish)

Best Practices

• •Lead with the "Why": Always connect the product back to the core value that healthy hair begins with a healthy scalp. Instead of just listing ingredients, explain why those ingredients create a balanced scalp environment.
• •Amplify Social Proof: Consistently use authentic customer testimonials, reviews, and user-generated content in marketing materials. Phrases like "TikTok's favorite hair oil" or quoting customer results builds trust and leverages the brand's community-driven popularity.
• •Maintain a Natural & Clean Vocabulary: Use words like "natural," "pure," "nourishing," "balancing," and "revitalizing." Avoid overly chemical or clinical terms to stay aligned with the brand's value of naturalness.
• •Focus on Benefits, Not Just Features: While the ingredients (features) are important, the copy should emphasize the tangible outcomes (benefits) that customers experience: less itching, reduced hair fall, increased shine, and softness.
• •Be Transparent and Educational: Acknowledge common questions and concerns, such as the product's strong scent or how it works. Create content that educates the user on how to use the product effectively (e.g., 'massage for 5 minutes,' 'use 1-2 times a week'), reinforcing the brand as a trustworthy expert in scalp care.

Social Perception

Largely positive, with effective results reported, though some skepticism exists regarding hair growth claims and product scent, alongside high demand often leading to stockouts.

Copy Examples

• •Your journey to stronger hair starts at the root. Tired of dull, lifeless hair and an itchy scalp? The secret isn't another shampoo—it's targeted nourishment. Our Hair ASAP Scalp Oil is a pure, natural blend of Jojoba, Rosemary, and Lavender, crafted to restore balance and stimulate your scalp. Give your hair the foundation it needs to thrive. #Veloide #ScalpCare #NaturalHaircare #HealthyHair
• •My scalp used to be so dry and itchy... Then I tried THIS 2x a week. The results after 1 month... The scalp care routine that changed everything. ✨ Have you tried it yet? #HairTransformation #ScalpOil #VeloideGlowUp #TikTokMadeMeBuyIt
• •The Natural Solution for a Healthy Scalp and Revitalized Hair. Stop covering up symptoms. Our vitamin-rich scalp oil nourishes hair follicles, reduces shedding, and creates the perfect environment for strong, vibrant growth.
• •It’s Back! Your Favorite Scalp Oil Is Finally Here.
• •Real results from real users. From 'dry and breaking' to 'shiny and strong.' Swipe to see why our all-natural scalp oil is constantly selling out. Backed by Finnish quality and the power of nature, it’s time to give your hair the care it deserves. Shop now and join the Veloide family. Learn More