Brand Tone

Enthusiastic & Passionate, Problem-Solver & Solution-Oriented, Family-Friendly & Inclusive, Confident & Knowledgeable, Approachable & Community-Oriented, Slightly Rugged & Adventurous

Brand Values

• •Innovation & Ingenuity
• •Quality & Durability
• •Ease of Use & Convenience
• •Family & Adventure
• •Customer Focus & Support
• •Passion for Cycling & Outdoors
• •Value

Best Practices

• •Speak the Language of Adventure: Use active, evocative language that conjures images of exploration, freedom, and the joy of cycling. Words like "adventure," "trailhead," "epic," "explore," "journey" resonate with the target audience.
• •Emphasize Ease and Solutions: Consistently highlight how VelociRAX solves common problems (difficult loading, limited capacity, bike damage, storage). Use phrases like "hassle-free," "effortless," "simple," "problem solved."
• •Show, Don't Just Tell (with a Family Focus): Incorporate visuals and storytelling that feature families and diverse groups of cyclists easily using the racks. Let user-generated content and testimonials do some of the talking.
• •Maintain a Confident, Yet Approachable Voice: Be authoritative when discussing product features and benefits, backed by engineering and testing, but keep the language clear, friendly, and avoid overly technical jargon where possible. Engage with the community.
• •Infuse Passion and Authenticity: Let the genuine love for cycling and the outdoors shine through. Share the founders' story and connect with the "by bikers, for bikers" ethos. This builds trust and relatability.

Social Perception

Highly Regarded for Quality and Functionality, A Solution for Families and Avid Cyclists, Innovative, Trustworthy, Good Investment, Responsive Company, Visually Distinct

Copy Examples

• •Headline: More Bikes, More Trails, Zero Hassle. Body: Stop wrestling with complicated racks and start your adventure sooner. VelociRAX makes loading the whole family’s bikes (yes, even the e-bikes!) a breeze. Roll on, roll off, and ride more. Your next epic trip awaits. Call to Action: Discover Easy Loading
• •Headline: From Garage to Trailhead, Seamlessly. Body: Why should your bike rack only work half the time? VelociRAX isn't just for your car; it mounts in your garage too! Keep your bikes organized and ready for action. Engineered for adventure, designed for life. Call to Action: See Garage Mode in Action!
• •Headline: Built by Riders, For Your Roughest Rides. Body: We’re cyclists, just like you. We got tired of flimsy racks and frustrating loading. So, we built VelociRAX – tough enough for Utah’s backcountry, smart enough for your family. Haul up to 7 bikes with confidence. Call to Action: Explore Our Story & Racks
• •Headline: Adventure Together. No Bike Left Behind. Body: Remember when fitting everyone's bike felt like a puzzle? With VelociRAX, bring the whole crew – and all their bikes. Our easy-load system means even the kids can help. More riders, more memories. Call to Action: Find Your Family's Perfect Rack
• •Headline: The Last Bike Rack You'll Ever Need? We Think So. Body: Durable steel, smart hydraulics, and a passion for making cycling easier. VelociRAX is an investment in countless adventures. Spend less time loading, more time riding. That's the VelociRAX promise. Call to Action: Shop Racks & Join the Red Rack Nation!