Brand Tone

Aspirational & Luxurious, Friendly & Engaging, Helpful & Informative, Proudly Singaporean & Quality-Conscious, Playful & Modern

Brand Values

• •Quality
• •Accessibility/Affordability
• •Customer Centricity
• •Innovation
• •Lifestyle Enhancement
• •Local Pride
• •Thoughtfulness & Curation

Best Practices

• •Develop a "Tone of Voice" Guide: Clearly document the desired tone (e.g., "aspirational yet friendly," "luxurious but accessible"), including approved vocabulary, phrases to avoid, and examples of on-brand and off-brand copy. Share this with anyone creating content.
• •Always Emphasize Value and Quality: Consistently weave in mentions of "affordable luxury," "high-quality ingredients," "HSA-approved," and "Made in Singapore" to reinforce these core value propositions.
• •Speak to Aspiration and Emotion: Connect products to the desired feelings and lifestyle enhancements they offer – relaxation, confidence, a welcoming home, an elevated experience. Use evocative language.
• •Maintain a Friendly and Engaging Dialogue on Social Media: Respond to comments and DMs in a warm, approachable, and helpful manner. Use emojis appropriately to match the platform's informal nature where suitable (like TikTok/Instagram).
• •Show, Don't Just Tell, the "Thoughtful Curation": Explain the inspiration behind scents, the benefits of certain ingredients, or how products are designed with the customer's experience in mind. Share behind-the-scenes content or stories that highlight the care put into the brand and its offerings.

Social Perception

A Provider of High-Quality Dupes/Inspired Fragrances, Innovative with their Diffusers, A Trustworthy Local Brand, Engaging and Customer-Focused, Good Value for Money, A Go-To for Gifts

Copy Examples

• •Elevate your everyday. ✨ Our waterless diffuser and signature hotel-inspired scents bring that touch of Singaporean luxury right into your home. Because you deserve to unwind in style. #VeloceHome #LuxuryForLess #ScentYourSpace
• •Why just dream of 5-star hotel luxury or your favorite designer perfume? Experience it daily with Veloce®. HSA-approved, thoughtfully crafted in Singapore, and loved by thousands. Tap to discover affordable indulgence. [Shop Now] #VeloceGlobal #AffordableLuxury #SingaporeMade
• •From morning commute to evening unwind, Veloce® has your scent story covered! 😉 High-quality, amazing smelling, and won't break the bank. Which Veloce® moment is your fave? #ScentStory #VeloceLifestyle #DailyEssentials #Singapore
• •Capture the essence of iconic [Designer Brand Name] allure, without the premium price tag. Our 'Inspired by...' collection is expertly blended in Singapore using IFRA-compliant, high-quality ingredients for a sophisticated fragrance experience that lasts. Indulge your senses, smartly.
• •🤫 Psst... Your Home’s About to Smell Like a Luxury Getaway (on a budget!)