Brand Tone

Supportive, empathetic, and educational, with a friendly and approachable voice that aims to empower women through positive and encouraging language focused on well-being.

Brand Values

• •Holistic Wellness
• •Natural Solutions
• •Empowerment
• •Authenticity

Best Practices

• •Stay empathetic and supportive, addressing pain points with understanding.
• •Educate, don't just sell, by providing valuable information about women's health.
• •Use positive and empowering language, focusing on benefits and positive outcomes.
• •Maintain a friendly and approachable voice, avoiding overly clinical or technical jargon.
• •Leverage social proof by sharing authentic customer testimonials and stories.

Social Perception

Vellena is perceived as a trustworthy and effective brand by its customers, with a strong, loyal community indicated by high positive reviews and user-generated content. It is successfully positioned as a go-to solution for women's hormonal health issues.

Copy Examples

• •Find your balance. Find your glow. Tired of your cycle running the show? Our all-natural drink mix is designed to work with your body, not against it. So you can feel your best, every day of the month.
• •Your monthly rescue is here. Say goodbye to cramps and mood swings. Our nutrient-rich formula helps you sail through your period with ease. Ready to reclaim your comfort?
• •Clear skin starts from within. Hormonal acne has met its match. Our unique blend of 18 essential nutrients works to balance your system and give you that radiant, healthy-looking skin you’ve been dreaming of.
• •The secret to a happier period? It’s in this glass. Imagine a period without the pain and a PMS phase without the drama. With Vellena, it’s not just a dream. It’s your new reality.
• •Womanhood is a journey. We’re here to support you at every stage. From your first cycle to menopause, your body is always changing. Our products are designed to support you through it all, helping you to feel strong, balanced, and beautiful.