Tono de Marca

Technical, Minimalist, and Direct

Valores de Marca

• •Engineering Excellence & Innovation
• •Performance without Compromise
• •Minimalist Aesthetics
• •Portability
• •Community & Direct Support

Mejores Prácticas

• •Lead with Data, Not Hype: Your audience values specifications and performance metrics. Use precise numbers (e.g., "37mm of CPU cooler clearance," "3.9L volume") instead of vague adjectives.
• •Embrace the Technical Language: Use industry-standard terms like "TDP," "PCIe Gen 4," and "Flex-ATX" confidently. Your audience is knowledgeable and will see this as a sign of authenticity.
• •Highlight the "Why" of the Design: Explain the engineering choices. Instead of just saying "ventilated side panels," explain that "Thousands of 4mm holes provide exceptional airflow while protecting components from debris."
• •Maintain a Minimalist Tone: Keep sentences concise and direct. The copy should reflect the product's design philosophy: clean, efficient, and free of unnecessary elements.
• •Be Transparent About Limitations: Acknowledge the challenges of building in an SFF case. This builds trust and manages customer expectations. Phrases like, "Building in the Velka 3 is a rewarding challenge that requires careful planning," show honesty and respect for the customer's skill.

Percepción Social

Highly regarded within the SFF PC community as a premium, innovative brand producing high-quality, thoughtfully designed products. Praised for exceptional build quality, space optimization, and customer service, with direct founder involvement building strong trust. Critiques primarily focus on the high price (often justified) and challenging build process due to inherent SFF trade-offs, rather than product quality.

Ejemplos de Copy

• •Density, Engineered. Full-scale desktop power in a 3.9L footprint.
• •The Velka 3 redefines portable performance. Every millimeter is optimized to support desktop-class components while maintaining a profile small enough for your backpack. Built from robust steel for life on the move.
• •Thermals matter. Our latest Velka 7 revision improves ventilation by 15% with an updated perforation pattern, allowing for higher-TDP components. See the data and design updates on our blog. #SFF #PCbuilding
• •Stop compromising. The Velkase lineup delivers the power of a full tower in a package you can carry. Understated design, uncompromising performance. Build your portable powerhouse today.
• •Introducing the Velka 9: More Volume, More Possibilities.