Brand Tone

Aspirational, results-oriented, reassuring, and supportive, focusing on transformative effects while building trust.

Brand Values

• •Effectiveness
• •Accessibility
• •Customer-Centricity
• •Confidence

Best Practices

• •Maintain a Focus on Transformation: All copy should emphasize the positive change the customer will experience after using the product. Use "before and after" language and focus on feelings of confidence and renewal.
• •Lead with the Benefit, Not Just the Feature: Instead of just saying a cream contains hyaluronic acid, explain that it "hydrates and plumps for rejuvenated skin."
• •Incorporate Social Proof: Continue to use customer testimonials and reviews in marketing materials. Phrases like "Join our satisfied customers" build trust and community.
• •Use Aspirational and Empowering Language: Words like "unleash," "reveal," "defy," and "rediscover" create a sense of possibility and excitement. The tone should be consistently uplifting.
• •Be Clear and Reassuring in Your Calls to Action: Always pair persuasive copy with clear, risk-mitigating offers like the "30-Day Risk-Free Trial" to build trust with potential new customers who may be skeptical.

Social Perception

The social perception of Velisy is somewhat divided. While internal customer reviews on their website are overwhelmingly positive, praising visible results and product quality, there is a challenge with external credibility due to a lack of strong official social media presence, some critical external reviews concerning website professionalism, and absence from the Better Business Bureau. This suggests that satisfied existing customers contrast with potential new customers who might be skeptical about legitimacy and quality without further trust signals.

Copy Examples

• •More than a fragrance, it’s an aura. Unleash your inner magnetism with a scent designed to captivate. Feel the confidence, embrace the attention. Your secret weapon awaits.
• •Tired of dark spots and uneven skin tone? Reveal your natural radiance. Our gentle, effective formula brightens and restores, leaving you with a complexion you can’t help but love. Glow with confidence.
• •Effortless glamour is here. Say goodbye to messy glue and hello to stunning lashes in seconds. Perfect application, every time. Get ready for all the compliments.
• •Defy gravity. Our potent turmeric-infused cream visibly lifts and firms, smoothing away fine lines for a more youthful contour. Rediscover a firmer, more radiant you.
• •At Velisy, we believe in beauty that empowers. Our eco-conscious, effective solutions are made to make you feel as good as you look. Shop our collection and start your journey to radiant confidence today. Because you deserve it.