Brand Tone

Approachable, Enthusiastic, Informative, Helpful, Confident, Reassuring, Lifestyle-oriented, Adventurous, Community-focused

Brand Values

• •Quality and Reliability
• •Accessibility
• •Australian Focus
• •Sustainability and Active Living
• •Safety and Compliance
• •Customer Support
• •Innovation

Best Practices

• •Emphasize Australian Identity: Consistently mention \"Australian designed/owned,\" \"built for Australian conditions,\" and highlight local landscapes in visuals and text. This is a key differentiator.
• •Maintain an Enthusiastic and Inclusive Voice: Use positive, encouraging language that appeals to a broad audience, from seasoned cyclists to newcomers. Focus on the joy and benefits of e-biking.
• •Prioritize Clarity and Information: Provide clear, concise information about products, benefits, and the technology. Avoid overly technical jargon where possible, or explain it simply. Back up claims with facts (e.g., range, motor power, warranty).
• •Showcase Lifestyle and Adventure: Use visuals and storytelling to depict the various ways VelectriX e-bikes can enhance users' lives – from practical commuting to exciting adventures. Encourage user-generated content.
• •Highlight Quality, Safety, and Support: Reassure customers by consistently mentioning rigorous testing, compliance with Australian standards, warranty, and the availability of support through local dealers.

Social Perception

Generally Positive, Value for Money, Trusted Australian Brand, Good for Commuting and Recreation, Some Component Concerns/Variability, Improving Dealer Network Focus

Copy Examples

• •Headline: Rediscover Your Commute. Ride VelectriX. Body: Tired of traffic? Energise your daily journey with a VelectriX e-bike. Designed in Australia for our unique landscapes, enjoy a smoother, faster, and more enjoyable ride to work. Feel the power, embrace the freedom. Find your local dealer today! #VelectriX #EBikeCommute #AustralianDesigned
• •Headline: Your Weekend Adventure Starts Here. Body: From city paths to coastal trails, a VelectriX e-bike is your ticket to exploration. With robust performance and lasting comfort, where will your VelectriX take you next? Share your Aussie adventures! #VelectriXEbikes #AdventureReady #RideEasyLiveFree
• •Headline: Quality You Can Trust, Mile After Mile. Body: At VelectriX, we're passionate about getting more Aussies on quality electric bikes. That's why every model is rigorously tested for safety and durability, giving you peace of mind on every journey. Experience Australia's favourite e-bike. #VelectriXQuality #RideWithConfidence #ElectricBikeAustralia
• •Headline: Join the VelectriX Family. Effortless Riding, Endless Fun. Body: Make cycling accessible and enjoyable for everyone in your life! VelectriX offers a range of e-bikes for all ages and abilities. Whether it's cruising the coast or tackling hills, do it with ease and a smile. #VelectriXForEveryone #EbikeLifestyle #AustralianOwned
• •Headline: Go Further, Greener. Choose VelectriX. Body: Embrace a more sustainable way to travel with VelectriX e-bikes. Perfect for your daily commute or weekend explorations, reduce your carbon footprint while boosting your well-being. Designed for Aussies, by Aussies. #EcoFriendlyRides #VelectriX #SustainableCommute #GetOutside