Brand Tone

Aspirational & Sophisticated, Conscious & Ethical, Authentic & Real, Comfort-Oriented & Casual Elegance, Minimalist & Modern

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Authenticity & Inclusivity
• •Conscious Lifestyle
• •Effortless Luxury & Comfort

Best Practices

• •Emphasize "Sustainable Luxury": Consistently pair the concepts of high quality, sophisticated design, and comfort with the brand's deep commitment to sustainability and ethical production. Use phrases like "consciously crafted," "ethically handmade," and "organic comfort."
• •Maintain an Authentic Voice: Reflect the "Truly Beautiful Humans" value by using relatable language, showcasing real experiences (even if aspirational), and avoiding overly technical or exclusionary jargon. Imagery should align with this by featuring diverse, unretouched individuals.
• •Evoke the Amsterdam Lifestyle: Subtly weave in the inspiration of Amsterdam – its balance, effortless style, and connection to both urban life and nature. This can be done through storytelling, visual backdrops, and the overall feeling of relaxed sophistication.
• •Focus on Benefits beyond the Product: Highlight not just the product features (e.g., organic cotton) but the *feeling* and *values* associated with wearing VELD – comfort, confidence, peace of mind from making a conscious choice, and connection to a mindful lifestyle.
• •Educate Gently on "Slow Fashion": Without being preachy, subtly inform the audience about the benefits of durable, timeless pieces and the importance of a conscious wardrobe, reinforcing VELD's position as a brand for "slow fashion and a conscious lifestyle."

Social Perception

VELD is perceived as a high-quality, sustainable, and ethically conscious brand. The brand aims to connect with consumers who value "true beauty," sustainability, and a blend of Dutch elegance with casual comfort. For their electronics accessories (like charging cables), the perception is that they are durable and high quality, but come at a premium price.

Copy Examples

• •VELD Amsterdam: Sustainable Style. Effortless Living. Discover timeless travel essentials and sportswear, consciously crafted from 100% organic cotton. Embrace the Amsterdam spirit of effortless luxury, wherever life takes you.
• •Image: A naturally beautiful, unretouched person wearing a VELD organic cotton outfit in a relaxed, scenic setting. Caption: Real comfort, real beauty. Our latest collection is designed in Amsterdam and handmade with love in Portugal from the softest organic cotton. Because we believe in fashion that feels good, and does good. #VELDAms #SustainableFashion #EffortlessLuxury #OrganicCotton
• •The [Product Name] Shirt: Your new everyday essential, redefined. Woven from 100% certified organic cotton and dyed with natural, non-toxic dyes, this piece embodies our commitment to slow fashion. Designed in Amsterdam for a flattering silhouette and ultimate comfort, it’s handmade to be loved and lived in for years to come. Feel the difference of truly conscious clothing.
• •Travel Light, Live Beautifully with VELD. Inspired by the balance of Amsterdam living, our travel and sportswear essentials are crafted for those who seek both adventure and tranquility. Made with sustainable materials and ethical practices, VELD is designed to elevate your cherished moments.
• •At VELD, we create more than just clothes; we craft companions for your conscious lifestyle. Born from the aspirational spirit of Amsterdam, we blend sustainable luxury with everyday comfort. From organic farms to our ethical European workshops, every VELD piece is a promise of quality, authenticity, and a lighter footprint on the planet.