Tono de Marca

Vibrant, Joyful, and Encouraging; rebellious, energetic, exciting, pleasure-oriented, and sensory, avoiding clinical jargon.

Valores de Marca

• •Delight Over Duty
• •Authenticity Over Artifice
• •Vibrancy Over Vanilla
• •Innovation and Efficacy

Mejores Prácticas

• •Lead with the Feeling, Follow with the Function: Always start with the emotional benefit, then mention scientific ingredients as support.
• •Use Sensory & Evocative Language: Incorporate words related to taste, feeling, and sight (e.g., 'burst of joy,' 'deliciously simple,' 'radiant shine').
• •Frame Health as a 'Want To,' Not a 'Have To': Position products as a treat or self-care, contrasting them with chores or duty.
• •Maintain a Positive and Encouraging Voice: Be optimistic and empowering, avoiding fear-based marketing.
• •Keep it Simple and Direct: Ensure messages are easily digestible and calls to action are clear, reflecting the brand's commitment to easy wellness.

Percepción Social

Velbeon is perceived as a vibrant and accessible wellness brand in the Indian market, targeting a broad audience (women, men, kids) with a strong focus on the female demographic. It sells through its website and major e-commerce platforms. While the online presence is professional, direct customer engagement on social platforms is limited, indicating an area for growth. Customers value taste and effectiveness in similar gummy products but are critical of formula changes or negative side effects.

Ejemplos de Copy

• •Don't just chase the glow, chew it. ✨ Our Wonder Glow Gummies are packed with a delicious, science-backed blend to nourish your skin from the inside out. Turn your skincare routine into the tastiest part of your day. #Velbeon #GlowUp #DeliciousWellness
• •Your day was a 10/10. Your sleep should be too. Unwind with our Blissful Sleep Gummies and drift into a peaceful, restorative rest. It’s not just sleep; it’s a sweet escape. 🌙 #Velbeon #BlissfulSleep #SweetDreams
• •Why swallow boring pills? Savor your supplements. Welcome to Velbeon, where we turn daily health into a daily treat. This is wellness that makes you smile.
• •Feeling 'blah' is no way to live. Supercharge your day with our 24x7 Active Multivitamin Gummies! It’s the easiest, most delicious way to get the essential nutrients your body craves. Get ready to feel alive! #VelbeonActive
• •Meet your daily defense, in a delicious chew. Our Super Food Gummies are your personal bodyguards, packed with antioxidants to boost immunity and natural energy. Who knew staying healthy could taste this good?