Brand Tone

professional, knowledgeable, reliable, and supportive

Brand Values

• •Experience and Expertise
• •Quality
• •Customer Satisfaction
• •Reliability and Trust
• •Innovation
• •Support for Science
• •Quality in service
• •Teamwork
• •Love for work
• •Commitment
• •Ethics
• •Respect
• •Responsibility
• •Honesty
• •Integrity

Best Practices

• •Always Prioritize Clarity and Accuracy: Given the scientific field, ensure all technical information is precise and clearly communicated. Avoid jargon where simpler terms suffice for a broader audience, but maintain technical accuracy for specialists.
• •Emphasize Expertise and Reliability: Consistently weave in the company's experience, the quality of products, and the knowledgeable support available. Use phrases that inspire confidence.
• •Maintain a Supportive and Solution-Oriented Voice: Frame product descriptions and communications around how Velaquin helps solve customer problems or achieve their research goals. Focus on benefits, not just features.
• •Be Professional but Approachable: While the tone is professional, ensure it's not overly stoic or impersonal. Customer testimonials suggest a friendly interaction, so the written tone can reflect helpfulness and a willingness to assist.
• •Develop and Use a Brand Style Guide: Create a document that outlines the brand voice, key messaging points, preferred terminology, and common phrases. This ensures consistency across all writers and platforms. This guide should reinforce the core values of quality, experience, and commitment to science.

Social Perception

Velaquin is generally perceived by its customers as a reliable supplier with good customer service and fair pricing. Within the scientific and laboratory equipment industry in Mexico, Velaquin is recognized as an established and experienced distributor.

Copy Examples

• •Headline: Advance Your Research with Confidence. Body: For over 50 years, Velaquin has empowered scientific discovery by providing high-quality laboratory equipment and expert support. Explore our extensive catalog and equip your lab for success. Call to Action: Discover Our Solutions.
• •Headline: Precision You Can Trust, Results You Can Rely On. Body: Your critical work demands the best. At Velaquin, we offer a comprehensive range of precision instruments and consumables, backed by our team of specialists dedicated to your laboratory's needs. Call to Action: Shop Now.
• •Headline: Equipping Science, Driving Discovery. Body: From university labs to industrial research facilities, Velaquin is committed to providing the tools and expertise that fuel innovation. Let us be your partner in every breakthrough. Call to Action: Learn More About Us.
• •Headline: Your Dedicated Partner in Laboratory Excellence. Body: Navigating the complexities of laboratory supplies is easier with Velaquin. Our experienced professionals are here to guide you to the optimal solutions, ensuring your research progresses seamlessly. Call to Action: Get Expert Advice.
• •Headline: Quality Equipment, Unwavering Support. That's the Velaquin Promise. Body: We don't just sell lab equipment; we build relationships. Count on Velaquin for reliable products, immediate delivery from our extensive inventory, and ongoing support for all your scientific endeavors. Call to Action: View Our Product Range.