Brand Tone

Sophisticated, functional, and authoritative. The voice is direct and problem-solving, balancing technical specifications with a high-standard aesthetic and confident language.

Brand Values

• •Innovation
• •Durability
• •Efficiency
• •Elegance

Best Practices

• •Prioritize materiality by consistently highlighting premium materials like Aluminum and Magnesium to justify price and quality.
• •Use high-achiever vocabulary such as efficiency, performance, and refinement to resonate with the professional target audience.
• •Embody 'silent luxury' by keeping the copy calm and confident, avoiding excessive punctuation or aggressive sales language.
• •Translate technical features into professional benefits, such as linking USB ports to staying connected for important meetings.
• •Ensure visual-verbal alignment by using short, punchy sentences that reflect the minimalist and sleek design of the products.

Social Perception

Velany is perceived as a Smart-Luxury brand that offers a modern alternative to traditional heritage luggage. It is seen as a choice for professionals who value quiet luxury and 21st-century functionality.

Copy Examples

• •Redefine your transit. The Velany Aluminum Cabin Suitcase blends aerospace-grade durability with silent-wheel technology. Because your arrival should be as smooth as your ambitions. Travel with elegance.
• •The Only Travel Partner That Keeps You Connected. Featuring an integrated USB port and ergonomic phone support, our Utility 2 Composite Suitcase is built for the modern professional on the move.
• •Elevate your next journey. Our seasonal collection of Magnesium-reinforced cabin bags is here. Engineered for strength, designed for style. Secure yours before the next departure.
• •Tired of noisy wheels and dead batteries at the gate? Meet the Velany Utility series. Silent wheels for a quiet stroll and a built-in USB port to keep you powered up. The upgrade your business trips deserve.
• •At Velany, we believe every movement is an opportunity. We design premium luggage for those who demand more from their gear—more durability, more functionality, and more elegance. Welcome to the future of travel.