Brand Tone

empowering and educational

Brand Values

• •Quality and Expertise
• •Education and Empowerment
• •Customer-Centricity
• •Inclusivity and Respect

Best Practices

• •Lead with Empowerment: All copy, from service descriptions to social media captions, should aim to inspire confidence in the reader, whether they are a potential client or a student.
• •Educate and Inform: Position the brand as a knowledgeable authority. Share tips on lash care, explain the benefits of different services, and provide insights into the beauty industry.
• •Showcase Expertise Through Testimonials: Regularly feature reviews and success stories from both clients and students to build trust and credibility.
• •Maintain a Welcoming and Inclusive Voice: Ensure all communications are friendly, approachable, and explicitly welcoming to people from all backgrounds.
• •Be Authentic and Relatable: Share behind-the-scenes content and personal insights on social media to create a human connection with the audience, as seen in their TikTok presence.

Social Perception

The public perception of Vela Lash Bar is overwhelmingly positive. Customers consistently praise the quality of their eyelash extensions, waxing, and facial services. The brand is perceived as a trustworthy and high-quality service provider. Students who have undergone training with them speak highly of the comprehensive curriculum, the supportive learning environment, and the valuable business insights they gain. This positive perception is reinforced by a high rating on booking platforms like Fresha.

Copy Examples

• •Ready to turn your passion for beauty into a profession? Our certified eyelash technician training goes beyond technique. We empower you with the business and marketing skills to build a thriving clientele. Enroll in our next course and start your journey to success.
• •Experience the Vela Lash Bar difference. Our expert artists begin with a personalized consultation to design a look that enhances your natural beauty. It’s not just about lashes; it’s about confidence. Book your appointment today.
• •Flawless lashes that last. We use only premium quality products and meticulous application techniques to ensure your extensions are beautiful, comfortable, and durable. Indulge in the luxury you deserve.
• •Don’t just learn the craft, master the business. Our clientele program is designed to give you the marketing strategies that drive real results. Join our community of beauty professionals and watch your business grow.
• •Your lash health is our top priority! ✨ Witness the transformation when you trust our expert technicians to give your natural lashes the TLC they need to thrive. #VelaLashBar #HealthyLashes #LashTransformation