Brand Tone

Functional, elegant, and reassuring; straightforward, clean, sophisticated, and modern, inspiring confidence in design-conscious consumers.

Brand Values

• •Safety and Peace of Mind
• •Scandinavian Design
• •Quality and Durability
• •Simplicity

Best Practices

• •Prioritize "Safety" and "Style" in All Copy: Every piece of content, from a product description to a social media post, should intertwine the core benefits of safety and elegant design. They are the two pillars of the brand.
• •Use Clean and Concise Language: Avoid jargon, slang, or overly complex sentences. The copy should reflect the product's simple, intelligent design. Short, declarative sentences are effective.
• •Maintain a Refined Aesthetic: All visual content should be high-quality, minimalist, and well-lit, reflecting the Scandinavian design heritage. The copy should complement this visual style, not clutter it.
• •Emphasize Quality Materials: Mention the use of "stainless steel" and "brass plating" to reinforce the product's durability and value. Words like "crafted," "solid," and "polished" can underscore this.
• •Be Reassuring, Not Alarming: While the product addresses a safety concern, the tone should be reassuring and empowering rather than fear-based. Focus on the peace of mind the product provides, not the potential danger it prevents.

Social Perception

A niche, innovative, and well-designed home accessory, perceived as a smart and beautiful solution with design credibility. Though functional and positively reviewed by few, broad awareness is low, and it's seen more as a unique product than a widely recognized brand.

Copy Examples

• •Style that protects. Peace of mind by design. Introducing Vekvaka, the automatic candle snuffer that unites Scandinavian elegance with simple, effective safety. Enjoy the warm glow of candlelight, knowing it will be extinguished safely. A fine detail for a secure home.
• •Never forget again. We’ve all had that fleeting moment of worry. Did I blow out the candles? The Vekvaka snuffer is your elegant backup. It automatically extinguishes the flame as it burns down, adding a layer of security to your cozy evenings.
• •The Perfect Gift for the Conscious Host. Give the gift of style and safety. The Vekvaka candle snuffer is a thoughtful, beautifully designed accessory for anyone who loves to fill their home with candlelight. Available in silver, brass, and black to complement any decor.
• •Small detail. Big difference. It's the little things that elevate a home. The Vekvaka candle snuffer is more than a tool; it’s a piece of functional art that protects your space without compromising on style. Simply place it on your candle and let it stand guard.
• •Designed in Sweden. Enjoyed Everywhere. Vekvaka is born from a tradition of minimalist design and practical innovation. Crafted from durable stainless steel, it's a simple solution designed to bring a little more tranquility to your daily life.