Brand Tone

Artisanal, Conscious, and Empowering

Brand Values

• •Craftsmanship
• •Sustainability & Health
• •Authenticity & Empowerment
• •Community & Accessibility

Best Practices

• •Always Prioritize "Handmade" and "100% Stearin": These are the brand's most significant differentiators. Every piece of copy, from product descriptions to social posts, should reinforce the artisanal quality and the eco-conscious material choice. This builds trust and justifies a premium position.
• •Embrace the Language of Empowerment: Use words like "celebrate," "honor," "authentic," and "imperfect" when describing the body-form candles. This maintains the empowering and inclusive tone that makes the brand unique.
• •Maintain a Clean, Scandinavian Aesthetic in Text: Keep sentences clear, concise, and purposeful. Avoid overly flowery or complex language. The copy should mirror the minimalist and intentional design of the products themselves.
• •Educate, Don't Just Sell: Briefly explain why 100% stearin is better (cleaner burn, renewable resource). This positions the brand as a knowledgeable and transparent authority, helping consumers make an informed choice.
• •Clearly Differentiate from "Watt & Veke": While not a direct copywriting practice, it's a crucial brand communication strategy. In digital metadata, hashtags, and "about" sections, use clarifying terms like "Veke Sweden Candles" or "Veke Hand-Poured Candles" to help audiences and search engines distinguish the brand from the similarly named lighting company.

Social Perception

Based on retailer descriptions and its market positioning, Veke Sweden is perceived as a niche, design-forward, and ethical brand.

Copy Examples

• •Sculpted by hand, poured with purpose. Our candles celebrate natural forms and materials. Made in Sweden from 100% stearin for a cleaner, brighter glow in your home. #VekeSweden #HandmadeCandles #ScandinavianDesign #BodyPositivity #SustainableLiving
• •More than a candle, it's a statement. The Power Woman candle is a tribute to strength and authenticity, handcrafted to honor the real female form. Each piece is hand-poured in our Västerås studio using 100% eco-friendly stearin, ensuring every flame burns cleanly and brightly. Illuminate your space with intention.
• •Beyond the Wick. Artistry in Wax. Discover Veke Sweden's collection of hand-poured, 100% stearin candles. Sustainable design that warms your home and soul.
• •From a simple hobby to a glowing passion. Veke Sweden was founded on the belief that the objects we bring into our homes should be beautiful, authentic, and kind to the planet. That's why every candle is poured by hand in Sweden, using only 100% natural stearin. No paraffin, no harmful additives. Just pure, sculpted light.
• •We're thrilled to partner with [Retailer Name] to bring our handcrafted candles closer to you! Find our unique, 100% stearin designs in-store and online. Together, we're making it easier to choose sustainable, artful décor for your home.